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AlloyASL Marketing Acquires Assets of Student Marketing Group

FARMINGDALE, N.Y., March 25, 2013 (GLOBE NEWSWIRE) -- AlloyASL Marketing, LLC, one of the nation's top providers of direct response services to the youth, young adult, and student markets, today announced that it has reached an agreement to acquire certain assets of Student Marketing Group, a leading provider of student marketing data. The organization, which will now be known as ASL Marketing, combines both parties' extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.

Student Marketing Group, founded in 1999, provides products and services to help organizations reach high school students, college students, and young adults. The company has worked with thousands of marketers over the years, including many Fortune 100 companies.

ASL Marketing will continue AlloyASL's successful leveraging of strategic marketing opportunities through its deep relationship with its parent companies, Alloy, LLC and Havas Worldwide, as well as Havas Discovery's advanced data analytics capabilities, to further develop and maintain the incredibly powerful teen and young adult segmentation products currently available to its clients.

The current senior executives of AlloyASL will continue to lead the business under its new ASL Marketing name. Andrew Belth, President, and Steven Stolls, Executive Vice President, together bring more than five decades of experience in serving the direct marketing industry. Mr. Belth has guided strategy for the company since its inception, including acquisition of new business and expanding partnerships, and, together with Mr. Stolls, has led the business to continuous profitability.

"Incorporating the products and staff experience of Student Marketing Group into ASL Marketing will present the marketplace with unprecedented access to the burgeoning youth market," said Mr. Belth. "We are extremely excited about the opportunities this merger offers to our clients."

About ASL Marketing

ASL Marketing is the industry's leading source for direct marketing youth data, with particular focus on the highly desirable 13-34 year old market. It provides clients with extensive and unparalleled expertise in data content, aggregation and analytics on and into the youth, young adult and student demographics. With an active database of over 100 million high school, college and young adult consumers and their parents, ASL Marketing creates custom solutions devised to meet precise client targets and goals. ASL Marketing's clients range across all industries, including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

CONTACT: Media Contacts: For ASL Marketing: Lisa Russo 516.345.0020 lrusso@alloyasl.comSource:Alloy, Inc.