China Mobile Games and Entertainment Group to Release New 'Joyful' Series Card Games and Launch Open Beta Testing for RPG 'Long Zhan San Guo'

GUANGZHOU, China, March 26, 2013 (GLOBE NEWSWIRE) -- China Mobile Games and Entertainment Group Limited ("CMGE" or the "Company") (Nasdaq:CMGE), a leading mobile game company in China, today announced that it will soon release a series of new social card games based on the Company's 'Joyful' franchise for both Android and iOS-based platforms and will launch open beta testing for the Android-based version of 'Long Zhan San Guo' on March 27, 2013.

'Joyful Zha Jin Hua' was the first in a series of card games released by China Mobile Games in January 2013 for Android-based platforms. Providing a fresh gaming experience for fans of traditional card games, the 'Joyful' series of card games introduces exciting new features and game play, including new social functions that allow players to interact with each other. Since its launch, 'Joyful Zha Jin Hua' has received positive user feedback and generated over RMB5 million in monthly revenue. The Company plans on launching both Android and iOS-based follow-up titles in the coming months, including 'Joyful Dou di Zhu,' 'Joyful Mahjong,' 'Joyful Two-Person Mahjong,' and 'Joyful Niu Niu.'

'Long Zhan San Guo' is a new turn-based MMORPG adapted from the legendary stories of China's historical Three Kingdoms period. The game's iOS version was launched in January 2013 and has already reached 1 million registered users with a daily peak revenue of RMB 70,000 and monthly revenue exceeding RMB1.5 million. An Android-based version of the game will begin open beta testing on March 27, 2013.

Both games will be available through the Company's proprietary Android-based Game Center application, which connects users with games developed and/or operated by CMGE.

"I am extremely pleased to announce the launch of these exciting new games in the coming days and months," commented Mr. Ken Jian Xiao, Chief Executive Officer of China Mobile Games. "We have always striven to develop and distribute the most creative and compelling new content possible. The launch of these games forms an integral part of the Company's strategy as we seek to introduce content to a new generation of players and capture the significant growth opportunities emerging in smartphone games."

About CMGE

CMGE is a leading mobile game company in China with the largest market share among mobile game developers in terms of revenues in 2010, 2011 and 2012, according to Analysys International, an independent market research firm. CMGE has integrated capabilities in the development, operation, sale and distribution of mobile games in China. Its mobile handset design business complements its game development business as it pre-installs CMGE's mobile games and game platforms in the handsets it designs, and enhances CMGE's knowledge of user habits and preferences and industry trends. CMGE has a large and diversified portfolio of games for smartphones and feature phones, and has strong development capabilities, evidenced by the fact that it develops single-player games and social games for both types of handsets.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. CMGE may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about CMGE's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our growth strategies as well as our business plans; our future development, results of operations and financial condition; our ability to continue to develop new and attractive products and services; our ability to continue to develop new technologies or upgrade our existing technologies; our ability to attract and retain users and customers and further enhance our brand recognition; the expected growth of and trends in the mobile game industry in China; PRC governmental policies and regulations relating to the mobile game industry in China; competition in the mobile game industry; and general economic and business conditions in China. Further information regarding these and other risks is included in our registration statement on Form F-1 and other documents filed with the Securities and Exchange Commission. CMGE does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of the press release, and CMGE undertakes no duty to update such information, except as required under applicable law.

CONTACT: For investor and media inquiries, please contact: China Mobile Games and Entertainment Group Limited In China: Tel: +86-20-8561-3455 E-mail: Christensen Christian Arnell Phone: +86-10-5826-4939 (China) E-mail: In the U.S.: Christensen Linda Bergkamp Tel: +1 480 614 3000 E-mail: lbergkamp@ChristensenIR.comSource:China Mobile Games and Entertainment Group Limited