FRISCO, Texas, March 26, 2013 (GLOBE NEWSWIRE) -- Comosoft, Inc., a multichannel media production software developer, recently announced PureRED (formerly GA Communications) is utilizing Comosoft's LAGO software system to manage multichannel media production for its major retail, and business-to-business (B2B) clients.
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PureRED is an integrated marketing services company that creates, manages and executes marketing communications for all media channels. The marketing services agency produces over 200,000 newspaper insert pages per year and over 100,000 catalog pages per year for some of the largest retailers and B2B suppliers in the U.S. and Canada.
Comosoft develops software for multichannel media production and enjoys extensive experience with major retailers who engage in multichannel marketing. LAGO is Comosoft's multichannel media production software suite designed to drive the planning, creation, and management of multichannel marketing and product promotion from one data source.
Given the nature of retail advertising's fast-paced, deadline-oriented processes, PureRED is under a constant challenge from clients to operate at maximum efficiency without compromising creativity, quality or client control.
According to Martin Disher, Director of Advertising Technologies at PureRED, the agency answered the challenge by turning this client demand into a major, enterprise-wide operational focus to "find and implement a cost-effective, time-saving solution to automate page production."
After an extensive search process, Disher says PureRED decided, "Comosoft's LAGO is the most innovative and useful technology available to suit its clients' ever-expanding needs."
Disher says the impact from implementing Comosoft's LAGO system can be felt all the way to PureRED's clients' bottom line. While he says the system is "robust with a long list of benefits to add greater efficiency," he highlights two features for adding great value: "the ability to create multiple versions of an ad from one template" and the "dynamic ability to automatically update pricing right up to the last minute."
"We have come to rely on the LAGO system for its highly efficient page-building process," says Disher. "Our major retail clients expect greater efficiency and we're more than happy to be able to deliver it."
The widespread use of LAGO within the branding and advertising industry comes as no big surprise, especially for the operational efficiency it provides, according to Comosoft president Randy Evans.
"Our relationship with PureRED is an excellent example of how technology should serve its users to drive business growth," Evans says. "And we welcome the opportunity to work with them for many years to come."
Comosoft was founded in Hamburg, Germany in 1994, where its global headquarters are located. With strong roots in print publishing, data, and workflow management for large international retailers, Comosoft specializes in developing multichannel media production solutions for retailers. Frisco, TX is the location of Comosoft's North American operation.
Visit www.comosoft.com to learn more.
PureRED's services include strategy, creative, branding, photography, pre-media, omni-channel execution, digital marketing and technology solutions. This range of expertise allows PureRED to develop creative strategies that increase brand awareness and sales, while utilizing emerging technology to streamline workflows and build efficiencies. PureRED has been in business since 1967 and has full-service offices in Atlanta, Charlotte, Dallas, Minneapolis, Pittsburgh, Philadelphia and San Francisco. For more information, visit www.PureRED.net.