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Plum Organics(R) and A Place at The Table to Ring NASDAQ Stock Market Opening Bell to Raise Awareness of Food Insecurity in America

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ADVISORY, April 3, 2013 (GLOBE NEWSWIRE) --

What:

Plum Organics®, the leading, premium organic kids nutrition company, recently announced its official partnership with "A Place at The Table", the critically-acclaimed documentary on hunger in America. To encourage parents and the public to learn more about the food insecurity epidemic facing 20% of our nation's children, Plum committed to donating a Super Smoothie essential nutrition pouch to a little one in need for every movie ticket, online download, or companion book purchased*.

Plum Organics partnership with "A Place at The Table" is part of the company's larger social impact program, The Full Effect™, dedicated to nourishing babies and toddlers in need across America. To raise further awareness of this important issue, the two groups will visit the NASDAQ MarketSite in Times Square.

In honor of the occasion, Neil Grimmer, Co-founder & CEO of Plum Organics and Dr. Alan Greene, renowned pediatrician and Plum advisor, will ring the Opening Bell. Neil and Dr. Greene will also be joined by representatives from Magnolia Pictures, Participant Media, and Plum's NYC based non-profit partner, Baby Buggy.

*Minimum commitment of 100,000 Super Smoothies

Where:

NASDAQ MarketSite – 4 Times Square – 43rd & Broadway – Broadcast Studio

When:

Thursday, April 4, 2013 – 9:15 a.m. to 9:30 a.m. ET

Contact:
Rita Larchar
(646) 747-0099
rlarchar@kwitco.com

NASDAQ MarketSite:
Jen Knapp
(212) 401-8916
Jennifer.knapp@nasdaqomx.com

Feed Information:

Fiber Line (Encompass Waterfront): 4463

Gal 3C/06C 95.05 degrees West
18 mhz Lower
DL 3811 Vertical
FEC 3/4
SR 13.235
DR 18.295411
MOD 4:2:0
DVBS QPSK

Facebook and Twitter:

For multimedia features such as exclusive content, photo postings, status updates and video of bell ceremonies please visit our Facebook page at:
http://www.facebook.com/NASDAQ.

For news tweets, please visit our Twitter page at:
http://twitter.com/nasdaqomx.

Webcast:

A live webcast of the NASDAQ Opening Bell will be available at:
http://www.nasdaq.com/about/marketsitetowervideo.asx.

Photos:

To obtain a hi-resolution photograph of the Market Open, please go to http://www.nasdaq.com/reference/marketsite_events.stm and click on the market open of your choice.

About Plum Organics:

Plum Organics® is a pioneer and global provider of premium, nutritious organic baby food, toddler and kid snack food products. Recognized for their unique, culinary-inspired recipes and a modern approach to family nutrition, Plum is the only brand that offers a complete line of organic products that ensure healthy eating from the highchair to the lunchboxTM. Plum has dedicated its social mission to delivering nutrient rich, organic food into the hands of little ones in need across America. Forbes Magazine named Plum #19 on its 2013 list of "America's Most Promising Companies." For more information about Plum please visit: www.plumorganics.com.

About A Place at The Table:

A documentary directed by Kristi Jacobson and Lori Silverbush that investigates incidents of hunger experienced by millions of Americans, and proposed solutions to the problem. For more information about the film please visit: http://www.takepart.com/place-at-the-table

About NASDAQ OMX Group:

The inventor of the electronic exchange, The NASDAQ OMX Group, Inc., fuels economies and provides transformative technologies for the entire lifecycle of a trade - from risk management to trade to surveillance to clearing. In the U.S. and Europe, we own and operate 26 markets including 3 clearinghouses and 5 central securities depositories supporting equities, options, fixed income, derivatives, commodities, futures and structured products. Able to process more than 1 million messages per second at sub-55 microsecond average speeds with 99.99% uptime, our technology drives more than 70 marketplaces in 50 developed and emerging countries into the future, powering 1 in 10 of the world's securities transactions. Our award-winning data products and worldwide indexes are the benchmarks in the financial industry. Home to approximately 3,300 listed companies worth $6 trillion in market cap whose innovations shape our world, we give the ideas of tomorrow access to capital today. Welcome to where the world takes a big leap forward, daily. Welcome to the NASDAQ OMX Century. To learn more, visit www.nasdaqomx.com. Follow us on Facebook (http://www.facebook.com/NASDAQ) and Twitter (http://www.twitter.com/nasdaqomx). (Symbol: NDAQ and member of S&P 500)

-NDAQA-

Source:The NASDAQ OMX Group, Inc.