hustle promotions & Bad Panda Entertainment Offer Brands a Unique Way to Reach High School/College Students

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NEW YORK, April 9, 2013 (GLOBE NEWSWIRE) -- hustle promotions, a leading experiential marketing agency is partnering with Bad Panda Entertainment to execute two national music tours targeting high school and college students in the fall of 2013. Three sponsorship levels will allow brands the opportunity to integrate their messaging into the concert experience and drive awareness among the influential yet hard to reach high school and college demographics.

The high school music tour consists of concerts in Jacksonville, FL and Miami, FL, which will take place at local venues with seating capacity of 3,000 to 6,000 and will feature three performing acts – a local or regional opening band, a national artist and a commercially popular headlining artist. Local high school students will have the opportunity to get involved by selling concert tickets; $5.00 from each sale will support their school's music program.

The college tour consists of 20 concerts that will take place in September and October at large colleges in the midwest and eastern regions of the U.S., including Central Michigan University and Rutgers University. Sponsorship levels will allow brands to reach an estimated 170,000 college students through specific tactics that include logo inclusion on pre-promotional materials and signage, stage announcements, sampling via Brand Ambassadors and more.

With a focus on custom events, promotions and sampling, hustle promotions develops and deploys high-quality, impactful experiential programs that build consumer relationships with long-term value. By leveraging its unparalleled market knowledge and media reach, hustle promotions is able to implement dynamic, surround campaigns that deliver substantial ROI for their client and agency partners.

Dan O'Conor, Account Director reporting to Chief Revenue Officer John Leider will lead sales efforts for the high school and college music tours. Dan previously served as Midwest Advertising Director at SPIN Magazine, where he established successful partnerships with key brands such as Anheuser-Busch, Proctor & Gamble, MasterCard and Citibank. Dan commented, "This partnership allows us to offer our clients a unique opportunity to create authentic brand connection with younger target audiences that deeply value music and entertainment. We're very excited and hopeful about the future of this partnership."

Founded in 2006, Bad Panda Entertainment specializes in executing national music tours that allow brands to reach desired consumer segments in an integrated, authentic way. Bad Panda Entertainment CEO Bill Cottam stated, "To make an impression on active high school and college students, you have to align your brand with something they're passionate about, and we know that they're passionate about music. Our overall mission is to deliver an enjoyable experience for the student and to allow our sponsorship partners to drive awareness for their brand."

About hustle promotions

hustle promotions (a re:fuel company) is an experiential marketing agency that develops and deploys powerful campaigns that connect brands to their target consumers in order to build relationships with long-term value. hustle promotions is headquartered in Cranbury, NJ with regional sales offices in Chicago, IL, New York, NY, Los Angeles, CA and Santa Barbara, CA.

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CONTACT: Media Contact: Tammy Nelson VP of Marketing & Research 646-571-2656 or

Source: re:fuel