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OrderMotion Further Enhances Continuity and Retention Marketing Capabilities with OMX 4.0

Burlington, MA, April 9, 2013 (GLOBE NEWSWIRE) -- (http://www.myprgenie.com) -- OrderMotion(R) Inc., the industry's leading cloud based order management company has launched new enhancements to the company's Order Management Solution including dynamic kit capabilities. Clients can now customize and personalize marketing kits and offers to deliver a more personal and distinct buying experience for their customers.

With OMX 4.0, retailers are able to offer their customers the ability to order standard items, swappable items and customized items to further enhance their online shopping experience. As the customer chooses to change her order, the system allows updates and configuration tools that personalize and deliver what she wants and when she wants it. Continuity programs can also be customized with each shipping order providing merchandisers and marketers a dynamic and engaging process that better serves their valuable customers.

"In today's omni-channel world, retailers must have the capability to create an online shopping experience that provides unique and tailored products that meet a customer's demand, real-time and with dynamic modification," said Wendy LaHaye, OrderMotion's Chief Product Officer. "With OMX 4.0 we are delivering new functionality that will provide a more sophisticated and personal shopping experience for today's innovative retailers and their multichannel customers."

In addition, new functionality allows Customer Service Reps (CSRs) to tailor an order real-time with a customer to upsell and cross-sell new items through a "Resize" feature. Another key feature is the enhanced "Surprise and Delight" capabilities that allow custom configuration of standing orders to include a free gift to a customer by customer type or with a specified shipment by order number as part of a continuity program or a special offer.

Further enhancements in OMX 4.0 include:

  • Automatic cancellation of component itemcodes
  • Override to "no payment plan" in a standing order configuration
  • Continuation of "extra items" in standing order configuration shipments
  • Referenced refunds for the Litle payment gateway

These latest updates in OMX enable our clients to deliver unique and customizable marketing offers to their customers increasing the value of their brand while improving customer retention.

About OrderMotion

OrderMotion, the industry's leading cloud-based order management company, enables eCommerce and D2C organizations to profit through retail science. As total ecommerce revenue continues is meteoritic growth, intelligence in order management, operational management and reporting and analytics will be the catalyst for remaining competitive in the complex world of omni-channel commerce and brand loyalty. OrderMotion's sophisticated SaaS platform, OMX, enables merchandisers and marketers to leverage real-time data across their systems to drive revenue, increase customer lifetime value, and most importantly, enable higher profit margins. For more information visit http://www.ordermotion.com.

CONTACT: Marketing OrderMotion, marketing@ordermotion.com, 914-904-9082 Source:OrderMotion, Inc.