Transworld Business Recognizes Cali's Finest: The Lifestyle Brand Leading The World

Cali's Finest

Los Angeles, CA, April 10, 2013 (GLOBE NEWSWIRE) -- Cali's Finest has bridged the gap between Northern and Southern California and created one united brand for the Golden State. Transworld Business, the leader in surf, skate and snow industry news, reported that Cali's Finest is the next big brand to dominate the clothing market. Transworld Business conducted an in-depth interview with Creators and Founders Matt Greenberg and Michael Shapiro that offered a look into California's premiere brand.

Unlike any other apparel line, Cali's Finest has incorporated surf and skate while channeling reggae, hip hop and rock style into one brand that truly exemplifies the California lifestyle. The Cali's Finest line includes graphic T-shirts, jackets, hoodies, board shorts, hats and button down woven shirts for men. The idea behind this brand is to promote the Cali lifestyle because of its instant global recognition. Cali's Finest creators Shapiro and Greenberg refer to California living as the "lifestyle leading the world."

Cali's Finest is growing at a rapid pace, which they attribute to the fact that their apparel brings something different to the fashion world. Their innovative and creative designs, classic themes, and quality fabrics have gained them fans worldwide. Tilly's, a leading specialty retailer in the action sports industry since 1982, is carrying Cali's Finest nationwide in their 172 stores in 29 states. Tilly's top selling shirt is currently The Northern Lights T-Shirt from Cali's Finest, which has prompted Cali's Finest to create a juniors line that will also be sold at Tilly's in the coming months., a pioneer brand in urban fashion online since 2000, the I Love LA store located in the LAX International Airport and select stores up and down the California coast are also currently carrying the brand. Not only popular in the US, Cali's Finest has been dominating the International market and is now available throughout Brazil, Japan and parts of Western Europe.

Celebrities of all kinds have been sporting the Cali's Finest trend proving that this brand truly appeals to everyone. The list of Cali's Finest celebrity fans include a sampling of the who's who of athlete's, musicians and TV personalities like Snoop Lion, Ice Cube, Too $hort, Hank Baskett, Kendra Wilkinson, Luke Walton and Jerome Williams.

Cali's Finest truly is THE brand of California and wants to continue to spread their mission of promoting the California lifestyle. Everyone can represent this brand, whether they are Cali natives or just California Dreamin'. Weather you live around the corner or the globe, everyone who wears this brand can say " I Am Cali's Finest."

Cali's Finest: ( Cali's Finest is the premiere lifestyle brand that encompasses the coastal surf culture, street wear and skate infused in one. The brand is heavily influenced and deeply rooted by various music genres and artists alike,that stem from reggae, hip-hop and rock. Bridging the gap of Northern and Southern California, Cali's Finest has united the state to make "The brand of California!" The innovative art and culture that influences fashion and trends worldwide, has enabled CF to utilize all of these resources available to represent the culture to its finest!

CONTACT: TLK Fusion Melissa Hope Callahan TalkToMelissa@TLKFusion 213-250-6777