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Boulder Brands, Inc. Reports Granting of Inducement Awards

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BOULDER, Colo., April 15, 2013 (GLOBE NEWSWIRE) -- Boulder Brands, Inc. (Nasdaq:BDBD) reported today that it has granted inducement awards to five new employees. Four of the awards were made on March 29, 2013 and one award was made on April 15, 2013, in each case, under the Company's 2012 Inducement Award Plan, which provides for the granting of stock option awards to new employees as an inducement to join the company. The inducement award consists of a total of 92,500 options for shares of Boulder Brands common stock, the aggregate granted to five non-executive employees. The options have a ten year term and an exercise price equal to the fair market value of Company common stock on the date of grant. The options vest in four equal annual installments beginning on the one-year anniversary of the grant date.



About Boulder Brands, Inc.

Boulder Brands, Inc. (Nasdaq:BDBD) is committed to providing superior tasting, solution-driven products. The company's health and wellness platform consists of brands that target specific consumer needs: Glutino and Udi's for gluten-free diets; Earth Balance for plant-based diets; Smart Balance for heart healthier diets; and Bestlife for weight management. For more information about Boulder Brands, Inc., please visit www.boulderbrands.com.

CONTACT: Carole Buyers, CFA Senior Vice President, Investor Relations & Business Development Boulder Brands, Inc. cbuyers@boulderbrands.com 303-652-0521 x152Source:Boulder Brands, Inc.

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