Singapore and Tokyo, 17 April 2013 – CNBC, First in Business Worldwide, increases its business and financial news content in Japan on Nikkei-CNBC from April 2013. The network's live English language programming will increase from 7.5 hours to 12.5 hours and will include simultaneous Japanese translation.
The addition of CNBC's live content comes in conjunction with the unveiling of Nikkei-CNBC's new programming schedule this month. The new schedule brings together Nikkei-CNBC's local content coupled with more of CNBC's live international content – offering viewers a wider range of business news coverage from around the globe.
Michael Kearns, Head of News and Programming, CNBC Asia Pacific said, "We're pleased to be able to offer additional hours of CNBC's live English language programming, translated into Japanese, on Nikkei-CNBC. The additional hours enable us to provide a more thorough and complete picture of the global economy to our Japanese viewers in their own language."
The new schedule will focus on enhancing Nikkei-CNBC's global financial and business news content in Japan while continuing to provide coverage of the locally relevant news affecting the Japanese market - creating a seamless experience for viewers who want access to the stories that are impacting their own market and those that are making waves globally.
Nikkei-CNBC's new programming schedule includes:
- Across the Market (14:05-14:45 weekdays) – A live programme covering global market trends of the day and delivering up-to-the-minute news on each market in Asia, Europe and the U.S.
- NEWS CORE (21:00-22:00 weekdays) – A one-hour programme that analyses market trends and news of the day providing a macro and micro view of what to look for tomorrow. Daily special offers include executive interviews such as Nikkei- CNBC's "The Leaders" and CNBC's "Managing Asia."
- BS News Nikkei Plus 10 (23:40-24:00 weekday) BS Japan and NIKKEI Inc, Japan's leading business news media, co-produce this new daily news programme, which focuses on the business and economic highlights of the day.
Goro Sakai, President of Nikkei-CNBC said, "This new schedule is the biggest change in Nikkei-CNBC's history. CNBC is an internationally renowned network known for its high caliber content and journalistic integrity. The increased addition of their live content translated into Japanese will help strengthen the range of coverage on other markets outside Japan and provide a more rounded experience to our viewers in Japan."
About CNBC Asia Pacific:
CNBC is the world leader in business news providing fast, actionable, accurate and unbiased business and financial news to over 390 million households worldwide. Headquartered in Singapore, the network provides seven hours of live Asia-produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) and SBS-CNBC (South Korea) are available in more than 21 countries across the Asia Pacific region. CNBC Asia Pacific also has a collaboration with China Central Television (CCTV). In China, CNBC reaches 400 million homes via CCTV's Business Channel programme, Global Connection Show. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as through digital platforms. More information is available at www.cnbc.com
Nikkei-CNBC is the only communication satellite (CS) television channel in Japan specialized in business news, providing real-time financial market coverage and business information. Business Day programming is produced at Nikkei Studio, Otemachi,Tokyo and broadcast to over 7.5 million household nationwide.
Nikkei-CNBC is committed to providing comprehensive coverage on Japan, the United States, Europe and Asia, taking advantages of Nikkei Inc., network and CNBC network. Being the only business specialized television media, Nikkei-CNBC programming attracts wide range of people such as business executives,financial professionals, and individual investors.