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Haier Celebrates Earth Day 2013 Through Smarter Life, Better Planet

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NEW YORK, April 17, 2013 (GLOBE NEWSWIRE) -- There is no better time to think about our planet than April, the month where more than 192 countries come together to celebrate Earth Day. This year, it is estimated that 1 billion people worldwide will participate in Earth Day activities on April 22nd, a number that continues to grow as more people step up to positively impact our planet. To celebrate Earth Day 2013, each day smarterlifebetterplanet.com will shine a bright (energy efficient) light on one inspiring individual whose unique commitment is making a better planet for all of us.

"Smarter Life, Better Planet will share stories around ways to live a greener life, feature profiles of people and partners who inspire, and shed light on what we are building at Haier to make it easy for people to conserve resources in your home," said James Liess, head of communications for Haier America.

From Rachel Carson, who is considered to be the founder of the green movement, to Mary Crowley a passionate sailor and educator who is cleaning up the Pacific Ocean, the Smarter Life, Better Planet team is proud to highlight those that inspire positive change. Our final profile on April 22nd will be of a young environmentalist and his mission to save the oceans, it's a story that can't be missed.

The effort does not stop on April 22nd, it is important to keep the conversation going beyond Earth Day to encourage one another to live a smarter life for a better planet. We invite you to visit the Smarter Life, Better Planet blog and let us know what you are doing to make a difference. Together, we can share great ideas about how to make environmentally friendly choices, and together, we can change the world.

About Haier

Haier America is a division of the multinational Haier Group, the world's #1 major appliance brand as ranked by Euromonitor International 2012. Haier is a proud supporter of the National Parks Conservation Association, whose mission is to protect and enhance America's National Parks for present and future generations. Haier is also a pledge driver for the Change the World, Start with ENERGY STAR®, a campaign encouraging all Americans to take small steps that make a big difference in the fight against climate change. The Haier Volunteers initiative supports the Food Bank For New York each year helping to prepare and serve food at the Food Bank's Community Kitchen & Food Pantry in Harlem.

For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

CONTACT: Media Contact: James Liess, Haier America Public Relations 212-594-3330 ext.2006 jliess@haieramerica.com

Source: Haier