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Photo Release -- StyleCaster and UGG(R) Australia 'Get Lost' During Coachella Music Festival

StyleHaven Ugg Correspondent Sydne Summer
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NEW YORK, April 18, 2013 (GLOBE NEWSWIRE) -- StyleCaster – the leading social media company for fashion, beauty and lifestyle – teamed up with UGG Australia, a division of Deckers Outdoor Corporation (Nasdaq:DECK), to successfully create the "Style Haven," a networking grounds for style industry insiders at Coachella Music Festival Weekend One.

Images courtesy of Joy Jacobs for StyleCaster


A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=18217

Hundreds of CEOs, designers, bloggers and press attended the StyleHaven during Coachella Weekend One. Amenities included Chef Danielle Saunders (Winner of Chopped) preparing gourmet BBQ, DJ Chelsea Leyland and DJ Theory spinning poolside, massages and a mimosa bar.

UGG Australia presented a series of highly engaging content on StyleCaster's new Music Festival channel, featuring guest contributions from top industry insiders. The following "Coachella Correspondents" reported day-to-day from the Style Haven on their own sites and StyleCaster.com.

  • Christine Cameron, MyStylePill
  • Jace Lipstein, Grungy Gentleman
  • Lindsey Calla, Saucy Glossie
  • Sydney Summer, SydneyStyle
  • William Yan, WilliamYan
  • StyleCaster's Beauty Director Rachel Adler will also share beauty tips and trends from Coachella on StyleCaster's Beauty High.

"StyleCaster is committed to providing all style enthusiasts with access and insight to of-the-moment trends and environments," says David Goldberg, President and co-founder of StyleCaster. "Coachella is an incredible resource for style inspiration, and we couldn't think of a better partner than UGG Australia, a brand that truly embodies approachable west coast style. We teamed up with both UGG and our innovative team of 'Coachella Correspondents' to further our mission of bringing Style to the People during one of the most culturally relevant events of the year."

Coachella is the ideal platform to showcase the UGG Australia spring line for men and women. Emulating music fest fashions, new styles feature fringe, moccasin stitch details, striped canvas textiles, jute accents and rich, pop colors.

Onsite with StyleCaster and the Coachella Correspondents, the brand produced captivating content for fans on social platforms including Twitter, Instagram and Vine to the hashtag #LetsGetLost. This year UGG exceeded 2 million fans on Facebook, launched Pinterest and a blog entitled Plush Hour.

StyleCaster Media Group is the social media company that enables consumers to discover and share their style, interact with premium brands, and make educated buying decisions. Founded in 2009, StyleCaster is dedicated to bringing Style to the People by empowering style enthusiasts and the brands that want to reach them. Through its expansive portfolio of media platforms – StyleCaster Community, StyleCaster News, Beauty High, The Vivant, The Masthead and the newly acquired Daily Makeover and Makeover Solutions - StyleCaster reaches more than 5.5 million unique monthly visitors, and has partnered with more than 60 top-tier advertising partners since launch. The company is based in New York City. For more information, please visit StyleCaster's corporate page at StyleCasterMediaGroup.com.

UGG® Australia has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles, well beyond the original sheepskin boots. UGG Australia is a global premium lifestyle brand that offers footwear, apparel, outerwear, accessories, small leather goods and handbags. UGG Australia stores offer the ultimate brand experience with over 30 locations worldwide, including New York, Chicago, San Francisco, Los Angeles, Miami, London, Tokyo, Shanghai, Beijing and Moscow. A complete list of UGG Australia store locations can be found at UGGAustralia.com.

About Deckers Outdoor Corporation

Deckers Outdoor Corporation is a premiere lifestyle marketer that builds niche brands into global market leaders by designing and making innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. UGG® Australia, Teva®, Sanuk®, Tsubo®, Ahnu®, MOZO® and HOKA One on One® are registered trademarks of Deckers Outdoor Corporation (Nasdaq:DECK). For more information, visit www.Deckers.com.

CONTACT: Meghan.Cross@StyleCaster.com StyleCaster Lindsey.dicola@deckers.com UGG Australia

Source: StyleCaster