ATLANTA, April 19, 2013 (GLOBE NEWSWIRE) -- Focus Pointe Global (FPG), a premier qualitative and quantitative marketing research firm with focus group facilities nationwide, and Mystery Researchers, a worldwide provider of mystery shopping services, announced today that they have formed a strategic alliance. The collaboration involves an exclusive agreement in which both companies will market each other's suite of research services.
The strategic alliance provides clients with the expertise and core strengths of both companies. FPG's 800,000-plus member panel together with Mystery Researchers robust back engine and reporting tools will provide both companies' clients an expanded suite of services. Because the FPG panel was built for qualitative research, each member has provided a detailed personal profile. Shoppers can be targeted to mirror the attributes of a client's typical customer.
Laura Livers, President of Focus Pointe Global, explains, "The combined strength of Mystery Researchers and Focus Pointe Global in this strategic alliance presents an exciting opportunity for a new kind of research solution that does not exist in the industry today. That is, the fusion of a diverse qualitative panel with the highest level of mystery shopping deliverables across the board."
Ms. Livers further commented, "My 29 years of combined experience in the research industry – both at FPG and previously as President of mystery shopping giant Shop 'n Chek - has allowed me to know firsthand how this alliance would be beneficial to our clients."
Lisa van Kesteren, Founder and CEO of Mystery Researchers, comments, "As we continue to expand our business across the globe, our goal is to partner with companies who can provide services that complement our mystery shopping solutions. The alliance with FPG offers our clients the expanded capabilities of conducting focus groups and other data collection methods that they can trust to help them solve tough marketing challenges."
Lisa van Kesteren has 20 years of experience in the mystery shopping industry. Over the past two decades, she has built and grown three successful mystery shopping companies. Her experience spans both compliance-based and market research focused mystery shopping with Pinkerton and TNS North America respectively. Lisa is a founding member of Mystery Shopping Providers Association and has served as the Chairperson of the Professionalism and Ethics Committee.
About Mystery Researchers
Founded in 2008, Mystery Researchers provides accurate and timely global mystery shopping services to a wide variety of businesses and industries. Fortune 500 companies rely on Mystery Researchers for data quality consistency, methodological expertise, and fast turnaround. Mystery Researchers is headquartered in Atlanta, GA with affiliated offices located in Europe and Asia. For more information please visit www.mysteryresearchers.com.
About Focus Pointe Global
Focus Pointe Global is a leading national provider of high-quality qualitative and quantitative marketing research services. Its 802,000 member FPG Qual-Panel™, built for qualitative research, provides practitioners the articulate, engaged and committed respondents required for any marketing research project, no matter the methodology. FPG owns and operates premier focus group facilities in the major metropolitan markets that are also the major DMA's for quantitative research projects. In business for 25 years, FPG is committed to providing its clients unrivaled research solutions with professional integrity and the highest level of service. For more information please visit www.focuspointeglobal.com.