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RDA Microelectronics Announces Bluetooth Design Win With Sunplus for Automotive DVD Systems

SHANGHAI, China, April 23, 2013 (GLOBE NEWSWIRE) -- RDA Microelectronics, Inc. (Nasdaq:RDA) (the "Company"), a fabless semiconductor company that designs, develops and markets wireless systems-on-chip and radio-frequency semiconductors for cellular, connectivity and broadcast applications, today announced that Sunplus Technology Co., Ltd. (TWSE: 2401; LSE:SUPD) has selected the RDA5876A integrated Bluetooth solution to include on its reference design for their latest products for in-car DVD systems.

Based in Taiwan, Sunplus is a leading provider of multimedia IC solutions for DVD players, portable DVD players, car DVD/CD players and HD set-top-boxes. The SPHE8202G-B and SPHE8202VGQ-B in-car DVD products integrate DSP for echo cancellation and noise reduction with Bluetooth function, which were released to customers at the Hong Kong Electronics Fair, Asia's largest electronics fair, held from April 13-16, 2013.

The RDA5876 family of ICs integrates industry-leading Bluetooth and FM radio tuner functions into one chip. The chip's Bluetooth and FM functions can work simultaneously and independently with low power consumption levels. The CMOS IC comes in a compact 4x4mm 32-pin QFN package to minimize required board space and customer cost. The RDA5876 is designed to easily integrate into customer products and enable rapid time to market.

"We are pleased to report our first automotive application design win as we continue to leverage our leadership in Bluetooth for mobile handsets to successfully penetrate diverse non-handset applications and further broaden our market opportunities," said Vincent Tai, chairman and CEO of RDA Microelectronics. "We continue to work closely with Sunplus and other providers to integrate RDA's Bluetooth technology into a growing array of non-handset products where high-performance, low-cost solutions are needed."

"RDA's Bluetooth chips are perfectly suited for Sunplus in-car DVD products for the automotive market," said Archie Yeh, president of the Home Entertainment Business Unit of Sunplus Technology. "We are glad to collaborate with RDA to deliver cost-effective solutions and improved audio performance for our customers."

About RDA Microelectronics

RDA Microelectronics is a fabless semiconductor company that designs, develops and markets wireless systems-on-chip and radio-frequency semiconductors for cellular, connectivity and broadcast applications. The Company's product portfolio currently includes baseband, radio-frequency front end modules, power amplifiers, transceivers, Bluetooth systems-on-chip, Wi-Fi, Bluetooth and FM combo chips, FM radio receivers, set-top box tuners, analog mobile television receivers, CMMB mobile television receivers, walkie-talkie transceivers and LNB satellite downconverters. For additional information, please see the Company's website at http://www.rdamicro.com.

About Sunplus

Sunplus Technology Co., Ltd., established in 1990, is a leading provider of multimedia IC solutions for DVD players, portable DVD players, Car DVD/CD players and HD Set-Top-Boxes. Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Hong Kong, Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Forward-Looking Statements

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Any statements in this press release that are not historical facts are forward-looking statements that involve factors, risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Such factors and risks include the Company's anticipated growth strategies; its future results of operations and financial condition; economic conditions in China; the regulatory environment in China; the Company's ability to attract customers and leverage its brand; trends and competition in the semiconductor industry; migration to new technology; the entry into baseband, new TV and display market and other factors and risks detailed in the Company's filings with the Securities and Exchange Commission. This press release also contains statements or projections that are based upon information available to the public, as well as other information from sources which the Company believes to be reliable but whose accuracy or completeness the Company cannot guarantee. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, unless required by applicable law.

CONTACT: Lily Dong, Chief Financial Officer RDA Microelectronics, Inc. +86-21-5027-1108 ir@rdamicro.com or Leanne Sievers, EVP Shelton Group Investor Relations 949-224-3874 lsievers@sheltongroup.comSource:RDA Microelectronics, Inc.