Scottsdale, AZ, April 23, 2013 (GLOBE NEWSWIRE) -- Digital couponing is quick and easy, and it's continuing to change the way businesses operate and serve customers. Providing customers with offers that are targeted and relevant to them builds traffic, loyalty, and can often increase average order size through enticements. GPS technology in mobile devices allows restaurants to capture the attention of target customers precisely as they are driving or walking by, about to make a dining decision.
"More and more, restaurants are using technology both inside and outside of physical stores, and people love it," said TJ Person, founder and CEO of Koupon Media. "58% of diners have already used digital coupons, and many more consumers are clamoring to use their smartphones to receive discounts and get more information as they dine and shop."
Koupon Media's B2B Digital Campaign Management (DCM) provides an omnichannel platform approach that allows restaurants and other retailers to implement focused campaigns to reach customers as they are in the process of making dining decisions. If customers are at home searching the web to find a good place to eat, restaurant owners can reach them digitally, through Facebook or on the web. Or, if they are searching their mobile phone looking at Yelp, for example, a local diner can reach them just then, while they are searching, and entice them into their establishment. All the technology is available today, and Koupon Media provides an overall platform approach to better reach customers as they live their daily lives.
"We help restaurant owners run campaigns to boost business when they need it the most through our 'big data' tracking," added Person. "We immediately see patterns and behaviors that help businesses understand when customers dine with them, when they sit inside or take it to go, and which menu items are most popular. Since we're tracking in real-time, the information helps tailor campaigns, and gives owners the ability to drive bigger sales in new ways."
The DCM can be integrated with existing POS systems, or operate independently of POS. Either solution gives restaurant owners real time tracking, clearing, redemption, and settlement. With the DCM platform, businesses can deploy a mobile solution within weeks and begin offering customers deals that will drive traffic within days.
Coupon fraud is widespread and businesses worry about coupons being used multiple times by multiple customers. Koupon Media offers its patent-pending 'tap-to-redeem' technology, which enforces one-time use through multi-layer fraud protection that automatically geofences redemptions and requires costumers to act within a pre-determined time. For additional fraud protection, the DCM platform incorporates sophisticated consumer analytics that track the consumer's path to purchase in real time. Restaurant owners are assured that coupons are used once, and they aren't being shared or duplicated.
Koupon Media also offers its patented gamification technology. Implementing a "wheel of fortune" or "lotto scratch-off" game, for example, on the mobile phone, gives consumers a bigger discount if they win, and often gives them a reason to come back and play for even more savings.
"A quick service restaurant, like Burger King, might implement a fun game to allow customers to win a free order of fries or a drink, something people are already accustom to, and I'm sure they'd love to play these games on their phone, and win free food," concluded Person.
About Koupon Media Koupon Media provides an innovative Digital Campaign Management (DCM) platform for progressive retailers and brands wanting to unify the creation, distribution, redemption, and analysis of digital coupons and loyalty programs. The company's cloud-based B2B solution solves problems that plague today's fraud-filled and broken coupon and promotions market, and helps brand managers customize offers and increase visibility into consumer buying behavior. Delivered via mobile app, QR, bar code, text, email, Apple Passbook, and social media, Koupon Media's patented technology deploys single-use coupons to eliminate fraud from the fulfillment process. Founded by mobile entrepreneurs T.J. Person and Scott Hutchinson, Koupon Media is funded by DFJ Mercury, Trailblazer Capital, and Matthew Pritzker Company.Koupon Media is headquartered in Frisco, TX with offices in Chicago, IL and Mexico.
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Source: Koupon Media