ATLANTA, April 23, 2013 (GLOBE NEWSWIRE) -- Moe's Southwest Grill®, a leader in the fast-casual Mexican space with more than 480 locations worldwide, has recently been named the top Mexican chain in the Technomic® Consumer Restaurant Brand Metrics Report. Technomic is the leading fact-based consulting and research firm serving the food industry. The second and third rated chains are Qdoba Mexican Grill and Chipotle Mexican Grill, respectively.
All brands are evaluated in five main categories: Service and Hospitality, Unit Appearance and Ambiance, Food and Beverage, Convenience and Takeout, and Value. Each category has multiple attributes that are considered, ranked on a scale of 1-5, with "5" indicating "very good" and "1" indicating "very bad." Moe's ranked highest of the Mexican chains in Service and Hospitality, Unit Appearance, and Value, and the average of its ratings in the five categories combined was highest among top brands.
More than 115 leading restaurant chains are included in the Technomic® Consumer Restaurant Brand Metrics online database, which allows operators to track their performance against competitors on more than 60 different attributes regarding food, service, atmosphere, value, convenience, reputation and more. Chains can also analyze their results by region, demographic group or designated market area. The consumer feedback is based on ongoing data collection and compiled from a nationally representative sample of more than 80,000 annual consumer restaurant visits.
"This is an outstanding achievement for our brand and for everyone that puts their heart and soul into Moe's restaurants every single day," said Moe's Southwest Grill President, Paul Damico. "We are thrilled to be noticed in these important categories by our customers. We strive to make Moe's a great place to eat every day."
About Moe's Southwest Grill®
Welcome to Moe's! Founded in 2000 in Atlanta, Ga., Moe's Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe's is committed to serving only the highest quality ingredients 100% of the time at our more than 480 locations in the U.S and abroad. While Moe's is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid's, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe's online at www.moes.com.
Technomic provides clients with the facts, insights and consulting support they need to enhance their business strategies, decisions and results. Its services include numerous publications and digital products, as well as proprietary studies and ongoing research on all aspects of the food industry. www.technomic.com.
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Source:Moe's Southwest Grill