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Naked Brand Group Inc. Makes a Splash With the Launch of Its New Swimwear Collection for Men

VANCOUVER, British Columbia, April 24, 2013 (GLOBE NEWSWIRE) -- Naked Brand Group Inc. (the "Company" or "Naked") (OTCQB:NAKD) is set to make a splash with the launch of its innovative line of architecturally refined men's swimwear this Spring.

For decades, men have been forced to choose between the unflattering, American-style boarding short or the form-fitting, leave nothing to the imagination, European swim trunk. In an effort to address this problem, Naked has developed a new collection of men's swimwear that will provide the form and function necessary to give a body-enhancing tailored fit while keeping your private parts concealed and comfortable.

Joel Primus, President of Naked states, "We didn't want to create another swimsuit; we wanted to create something that clearly addressed a problem in the industry. Our team deconstructed the elements of North American and European swimwear styles and went back to the drawing board to create something completely new. Focused on addressing issues around function, form, fit and style, while incorporating Naked's trademark Italian fabrics and impeccable tailoring, we believe our swimwear collection will become the new must-have swimming trunk for the season."

The launch of this collection couldn't have come at a better time with the global swimwear market set to reach $17.6 billion by 2015 as reported by Global Industry Analyst. According to the report, the way men regard swimwear has changed over the years with conventional men becoming more conscious about their looks.

Naked's men's collection will be presented to buyers this August for a Spring 2014 launch. The five-piece collection will feature fabrics that are quick drying, light-weight and breathable in a variety of lengths for different body types and personal styles.

About Naked Inc.

Naked is a global lifestyle brand focused on enhancing the architecture of the body. Every collection features impeccably tailored light-weight garments that seamlessly forms to your body making you feel like you're wearing nothing at all. Naked is sold in high-end boutiques and department stores throughout North America including Nordstrom, Holt Renfrew, Boys'co, Kitson, Akira and Freshpair.com. A donation from every purchase helps to support Project World Citizen, a charity driven to empower and educate the children of Ghana. Naked® has garnered tremendous media exposure having been featured on The View, ABC, FOX LA, (ET) Canada and on The Dragons' Den.

Forward-Looking Statements

This press release contains "forward-looking statements" that involve risks, uncertainties and assumptions, such as statements regarding opportunities the Company expects may result due to the development of its men's swimwear collection including specific design details, fabric selections, orders for the line and shipping. In many cases, you can identify forward-looking statements by terms such as "may," "will," "should," "expects," "plans," "anticipates," "outlook," "believes," "intends," "estimates," "predicts," "potential" or the negative of these terms or other comparable terminology. These forward-looking statements are based on management's current expectations but they involve a number of risks and uncertainties. Actual results and the timing of events could differ materially from those anticipated in the forward-looking statements as a result of risks and uncertainties, which include, without limitation: an economic downturn or economic uncertainty in the Company's key markets; the Company's inability to effectively manage the growth and the increased complexity of its business as a result of the Closing; the company's highly competitive market and increasing competition; the Company's inability to deliver its products to the market and to meet customer expectations due to problems with its distribution system; the Company's failure to maintain the value and reputation of its brand; and other risk factors detailed in the Company's public filings. You are urged to consider these factors carefully in evaluating the forward-looking statements contained herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by these cautionary statements. The forward-looking statements made herein speak only as of the date of this press release and, except as required by applicable laws, the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

CONTACT: For more information, please contact: Joel Primus, President & CEO Toll Free: 1-877-592-4767 Email: joel@thenakedshop.com www.thenakedshop.comSource:Naked Brand Group Inc.