It went from an idea to reality in five short months.
Best Buy CEO Hubert Joly said it was just last December when he and Samsung Electronics CEO J.K. Shin first met to discuss the idea of putting "Samsung Experience" shops into Best Buy locations.
Today more than 200 of these shops are already open. By June, 1,400 Best Buy locations will have them.
To officially launch the concept, the two executives spoke Wednesday to a small group of reporters in Best Buy's Union Square location in New York City.
"The feedback is extremely positive in the early results, and in terms of sales, it is also positive. Too early to quantify in definite, but we are pleased with what we're seeing," Joly told me when I asked how the shops that are already open are performing.
Good news for both partners, as the release of the new Samsung Galaxy S4 smartphone is just around the corner.