NEW YORK, April 25, 2013 (GLOBE NEWSWIRE) -- Sopexa USA (www.sopexa-usa.com), the global Food & Wine Lifestyle marketing agency, announced today the addition of CNIEL, the Dairy Inter-Branch Organization, to its client roster. "We're excited to develop & execute a successful program promoting the large diversity of cheeses from France amongst food adventurers," says Pauline Oudin, Managing Director, Sopexa USA.
CNIEL's overall objective it to maintain a sustainable market position for cow's milk cheeses from France and has held this mission in the USA since 2006. The initiative this year includes plans to raise awareness amongst two categories; importers, distributors and retailers of cheeses of France (Trade), plus American consumers attracted to new gastronomic experiences.
Sopexa USA is charged with strengthening and increasing cheeses from France consumption in the U.S. through the following three programs:
- Special Events – Two-day Cheeses of France Pop Up Stores in Chicago (May), Seattle (Sept), NY (Nov)
- In-store Promotions – throughout urban supermarkets catering to food adventurers
- Media Buys – Digital and Trade Print
Sopexa USA, headquartered in New York City, is one of 26 offices around the world, spanning 43 countries. At the global level, 43% of turnover is owed to the wine-related Communication Campaigns & Events with clients representing the regions of Burgundy, Beaujolais, Bordeaux, Chablis, Alsace, the Rhone Valley, Loire, Languedoc, Roussillon, South West and Provence. Sopexa also manages several food-related campaigns and is opening its doors to include more lifestyle clients in and outside of France.
Founded in 1973, the Centre National Interprofessional de l'Économie Laitière (CNIEL) is an association representing French dairy interests.