HOLLYWOOD, Fla., May 1, 2013 (GLOBE NEWSWIRE) -- Kreate Technology announces the launch of RealTIME Creative Workflow Suite 2.0, a cloud-based production software tool for creative and marketing teams. RealTIME 2.0's integrated modules accelerate output to various visual campaigns and improve creative teams' quality of work from brainstorm to deployment. Developed with mobility in mind, the cloud-based platform allows team members to access and use the system from any popular browser on a wide array of devices, including tablets and smartphones.
"Many retailers struggle with cross-team collaboration, especially when it comes to creatives with extremely specific roles," said Eric Fulmer, Director, Kreate Technology. "Born out of a frustrated creative staff looking for an efficient workflow system, RealTIME 2.0 is the ideal end-to-end platform for today's creative and marketing teams."
RealTIME 2.0 links key functional areas of the creative workflow for significant time savings and improved resource management. RealTIME 2.0 includes the new Approve module along with significant enhancements to the Build and Manage modules.
The Approve module enables collaborative content review and mark up with a structured workflow for asset and layout approval. Approve features a simple interface with large preview images, a built-in zoom tool and one-click access to each iteration of a digital asset throughout the creative process. Authorized reviewers can mark up and comment on individual images, as well as select and review groups of assets.
Updates to the Build module include a new tool for copy creation and editing within the RealTIME platform. The Build Copy module eliminates the challenges of collaborating via email, allowing users to make changes simultaneously on one document. Once copy elements are drafted, they can move through the new Approve module for final review and sign off.
Within the Manage module, a new task grid provides users faster review of open tasks with one-click access to the full details of the associated request. Each module in RealTIME 2.0 can be used either as a standalone solution or integrated with additional modules for a seamless creative workflow.
"Many software tools utilized for creative resource management have complex, legacy interfaces that creative teams will not embrace. And since no two creative workflows are exactly alike, our clients need a customized solution based on their unique process. RealTIME 2.0 is the first platform to deliver ease of use and extensive customization in a ready-to-deploy package," said Fulmer.
The launch coincides with Henry Stewart DAM New York 2013 this week, where Kreate Technology is exhibiting in booth 5 and participating in the 'Brand Workflows and DAM' panel session.
For more information about RealTIME 2.0, visit www.kreatetechnology.com.
About Kreate Technology
Kreate Technology is part of the KSC Kreate family of companies that includes creative production facilities throughout the U.S. as well as motion picture writing, development and production house Kreate Films. The primary focus of Kreate Technology is development and support of the RealTIME Creative Workflow Suite. Like all great innovations, RealTIME was built out of necessity. Specifically, it was designed to help a creative team cope with positive business growth, differentiate from competitors and become more efficient and profitable. Too many software products aimed at creative teams are complex, with legacy interfaces that creatives will not embrace, and rely on old technologies that are increasingly incompatible with the modern mobile-centric world. RealTIME was built to change that, and Kreate Technology's rapid growth has shown that RealTIME is the platform creative and marketing teams have been waiting for. Find out more at www.kreatetechnology.com.
CONTACT: Press Contact Tory Patrick Walker Sands Office: 312-648-6015 firstname.lastname@example.org
Source: Kreate Technology