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Yesmail Interactive Helps Marketers Leverage Big Data to Drive Personalized Content Messages at MediaPost's Email Insider Summit

PORTLAND, Ore., May 2, 2013 (GLOBE NEWSWIRE) -- Yesmail Interactive, an Infogroup company which powers intelligent customer interactions, today announced its exclusive sponsorship of the Friday breakfast session at MediaPost's Email Insider Summit. The presentation, titled: "Big Data is Nothing but a Big Opportunity," will take place this Friday, May 3rd at 8:15am EDT.

Increasingly, getting your customer to say YES is more and more challenging. Today's e-mail marketer has a difficult time leveraging big data to drive the appropriate insight that produces results. One area Marketers can utilize this data is around the strategy they employ to get the right offer to their customers via personalized content messaging. Michael Fisher, President, Yesmail Interactive will present on how to marry the art and science of data, analysis, and measurement to drive the disruptive results marketers are looking for.

Yesmail Breakfast Presentation at MediaPost's Email Insider Summit Details:

Title: Big Data is Nothing but a Big Opportunity
Presenter: Michael Fisher, President, Yesmail Interactive
When: Friday, May 3, 2013
Time: 8:15am EDT
Location: Omni Amelia Island Plantation Resort, FL
Live Stream: http://www.mediapost.com/emailinsidersummit/

"Big Data has actually been around for years," said Michael Fisher, President of Yesmail Interactive. "The difference is that we now have the technology to leverage it. Marketers should not be overwhelmed by all the data available at their fingertips. Instead, they need to extract data insights to drive their customer engagement strategies. We are excited to share these best practices as we lead the charge in driving big data insights into email ROI."

To learn more about how Yesmail can help you get the insights necessary to drive your customer conversion and retention, call 1-877-YESMAIL, email: sales@yesmail.com, or visit: www.yesmail.com.

ABOUT YESMAIL INTERACTIVE

We power intelligent customer interactions. We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy. We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real-time multichannel environment. We help you compete in the age of the customer. For more information, visit www.yesmail.com.

About Infogroup

Infogroup's 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit: www.infogroup.com.

CONTACT: Mercy Ruiz Vice President, Corporate Communications Phone: (402) 836.5290 E-mail: corporate.communications@infogroup.com

Source: Yesmail