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Boulder Brands, Inc. Reports Granting of Inducement Awards

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BOULDER, Colo., May 6, 2013 (GLOBE NEWSWIRE) -- Boulder Brands, Inc. (Nasdaq:BDBD) reported today that it has granted inducement awards to three new employees. Two of the awards were granted to new employees in connection with the Company's acquisition of Davies Bakery. All three awards were granted on May 1, 2013, under the Company's 2012 Inducement Award Plan, which provides for the granting of stock option awards to new employees as an inducement to join the Company. The inducement awards consist of a total of 37,500 options for shares of Boulder Brands common stock granted, in the aggregate, to three non-executive employees. The options have a ten year term and an exercise price equal to the fair market value of Company common stock on the date of grant. The options vest in four equal annual installments beginning on the one-year anniversary of the grant date.



About Boulder Brands, Inc.

Boulder Brands, Inc. (Nasdaq:BDBD) is committed to providing superior tasting, solution-driven products. The company's health and wellness platform consists of brands that target specific consumer needs: Glutino and Udi's for gluten-free diets; Earth Balance for plant-based diets; Smart Balance for heart healthier diets; and Bestlife for weight management. For more information about Boulder Brands, Inc., please visit www.boulderbrands.com.

CONTACT: Carole Buyers, CFA Senior Vice President, Investor Relations & Business Development Boulder Brands, Inc. cbuyers@boulderbrands.com 303-652-0521 x152Source:Boulder Brands, Inc.