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SME Chooses Infogroup Targeting Solutions to Represent their 1M - Name Manufacturing Database

OMAHA, Neb., May 7, 2013 (GLOBE NEWSWIRE) -- Infogroup Targeting Solutions B2B List Services Group announced today it has been awarded management of the Society of Manufacturing Engineers (SME) postal, email and telemarketing lists. Infogroup Targeting Solutions, B2B List Services helps companies maximize revenue through strategic management of valuable data assets.

Established in 1932, the Society of Manufacturing Engineers (SME) connects manufacturing practitioners worldwide, to the latest technologies and the most up-to-date manufacturing processes. Today, SME is the leader in manufacturing workforce development issues, working with industry, academic and government partners to support the current and future skilled labor force.

"SME is very pleased to be working with Infogroup Targeting Solutions, List Services Division, one of the top list management companies in the country," said Mary Venianakis, Audience Manager, SME. "We are confident they will provide our clients with superior service to ultimately drive more revenue for our business."

"The SME lists places mailers and marketers in direct contact with today's key manufacturing buyers, helping them deliver increased sales and results for their companies," stated Jeff Adee, Senior Vice President B2B List Services Group, Infogroup Targeting Solutions. "SME has a long and proven history of providing stellar prospecting ROI for its list users in the advanced manufacturing equipment, technology, software, and business service sectors. We are excited to partner with SME and continue providing the direct marketing community access to these responsive and quality names."

The SME database of over 1 million contacts is 100% response-generated, including buyers and inquiries of SME products & events—magazine and eNewsletter subscribers, seminar and trade show attendees and mail-order buyers. Multichannel prospecting opportunities are available with over 957,334 postal, 267,052 email and 751,334 phone records, respectively. The SME lists were previously managed in-house.

Infogroup Targeting Solutions recommends the SME lists for a variety of mailers and offer categories that include: technical products & services, publications/magazine subscriptions, trade shows, educational events/seminars, technical books and directories, general office supplies, computer equipment/software, webinars and telecommunications/Internet services.

For more information please click here to view the data cards, or contact Mike Mayhew, Vice President B2B List Management at 402.836.5636 or mike.mayhew@infogroup.com.

About Infogroup Targeting Solutions

Infogroup Targeting Solutions helps companies increase sales and customer loyalty through analytically driven consumer and business data and database marketing solutions. With exclusive access to the Data Axle™, we build multichannel solutions using contextually relevant information on 235MM individuals and 24MM businesses. For more information, visit www.infogrouptargeting.com.

About SME

The Society of Manufacturing Engineers is a nonprofit organization serving the manufacturing field. It is headquartered in Dearborn, MI, with satellite offices in Cleveland and Toronto. Learn more about SME by visiting www.sme.org and its publishing arm, ME Media, at www.mfgengmedia.com.

CONTACT: Mercy Ruiz Vice President, Corporate Communications Phone: (402) 836.5290 E-mail: corporate.communications@infogroup.com

Source: Infogroup Targeting Solutions