NEW YORK, May 8, 2013 (GLOBE NEWSWIRE) -- Sopexa USA (www.sopexa-usa.com), the global Food & Wine Lifestyle marketing agency, announced today the renewal of a three-year contract with BNIC, the Cognac National Board, with the addition of public relations and social media strategy. "The key differentiator in clinching this win is our unique approach to Social Media, with highly targeted influencer programs" says Pauline Oudin, Managing Director at Sopexa USA. "Our PR talent has proven that we could also manage BNIC's PR initiatives."
BNIC's overall objective it to develop a stronger communication about Cognac and create a separate product category in the USA.
The initiative continues to inform and educate the spirits trades community in the USA, to raise awareness about the quality and the mixology of Cognac. Sopexa USA is charged with strengthening and increasing Cognac cultural development and distinction:
• Special Events – several cocktail week sponsorships in various U.S. cities
• Targeted media bureau services
• Strong digital strategy
• Educational seminars for trade and mixologists; including Guild of Sommeliers
• Awareness about the e-learning platform http://www.experiencecognac.com
Sopexa USA, headquartered in New York City, is one of 26 offices around the world, spanning 43 countries. At the global level, 43% of turnover is owed to the wine-related Communication Campaigns & Events with clients representing the regions of Burgundy, Beaujolais, Bordeaux, Chablis, Alsace, the Rhone Valley, Loire, Languedoc, Roussillon, South West and Provence. Sopexa also manages several food-related campaigns and is opening its doors to include more lifestyle clients in and outside of France.
Founded in 1946, the Cognac National Board (BNIC) is an association representing French growers and producers from the Cognac region.
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