Abenomics Inspires Creation of 'Branomics Bra'
Japanese Prime Minister Shinzo Abe may be set on an ambitious plan to drag his nation out of deflation, but on Wednesday bramaker Triumph chipped in with its own strategy to encourage growth.
Inspired by Abe's moves to stimulate inflation, dubbed "Abenomics," Triumph has created a brassiere that provides extra percentage points of padding around the bust.
"To link in with 'Abenomics' and its three arrows of growth economic strategy, we decided to create something aimed at women. So with that in mind, we came up with the 'Branomics Bra'," Triumph spokesperson Yoshiko Masuda told Reuters as the bra was unveiled in Tokyo.
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"We've put in these pads that boost the bra's cups by 2 percent. We hope that as the Japanese economy grows, we can also help bust sizes to get bigger.
Tokyo launches of Triumph's concept bras have been an annual event for a quarter of a century and the presentation of "Branomics Bra" follows, among others, ice-pack, solar-powered, recycled and husband-hunting bras.
The latest effort is a play on Prime Minister Shinzo Abe's "three-arrow" economic revival plan that combines monetary strategy aiming to reach 2 percent inflation in two years and pro-growth reforms.
It features a rising trend line and arrows as motifs and promises a 2 percent increase in volume with extra padding.
"I reckon if a woman thinks she looks beautiful she'll work harder – and that will surely increase inflation and boost the economy, right? It will also make everyone a lot happier," one Triumph model, who goes by the professional name of Alisa, said at the launch.
The international lingerie giant founded in 19th century Germany and headquartered in Switzerland uses its novelty designs as a publicity tool and the "Branomics Bra" like many earlier models will not go on sale.