Cyber Gear Reports Importance of Text Advertising in Online Marketing

DUBAI, United Arab Emirates, May 9, 2013 (GLOBE NEWSWIRE) -- The growing importance of text advertising to promote any product or service online cannot be ignored. Despite all the buzz about rich media lately, the simple text ad is still the most effective way to advertise online.

According to a recent survey by a leading market research firm, it was found that 25% of web site visitors are more likely to click on a text-only ad when they visit a web site, a preference that beat out every other ad format.

The benefits of text ads are:

1. Cost effective
2. SEO friendly
3. Less obtrusive
4. Related to content
5. Easy to implement

According to Sharad Agarwal, the founder of Cyber Gear, "As opposed to banners that tend to be graphically noisy with many colors and animation, and sometimes even literally noisy with sound, text ads are subtle additions to the original content. As website publishers we strive to keep a good balance between content and 'noise' and text ads are a good choice in this regard. Besides text ads do not take any real estate and are a better option for monetization."

Cyber Gear is presently offering text advertising on the following portals: - a 'green' community portal - email marketing and SMS messaging with an 'opt-in' database of over 750,000 subscribers - dedicated portal for event and conference management companies - English language search engine in Middle East - a comprehensive portal on Dubai - a comprehensive portal on Abu Dhabi - UAE news portal - a global press release distribution and online media monitoring service

About Cyber Gear

Since 1996, Cyber Gear has been a pre-eminent force in the web design and e-business industry. Positioned as an industry leader, Cyber Gear provides a range of internet technology solutions to a large number of multinational and local organisations in the Middle East. Cyber Gear clients include Total Middle East, Hyatt Hotels, GEMS Education, Abu Dhabi National Hotels, Burger King ME, Applebees Middle East, Mega Mall, Farnek Avireal, Cisco and Emirates Leisure and Retail.

Cyber Gear has developed several web based proprietary applications in the following areas:

  • Newsletter design, distribution and tracking application
  • Online media monitoring
  • e-CRM applications
  • F&B restaurant reservation system
  • XML based news delivery application
  • CG Content Management System
  • Banner Advertising Software
  • e-Concierge
  • Mobile and Social Media apps
CONTACT: Sharad Agarwal CEO Cyber Gear LLC Tel: +9714 3312627 Mobile: +97150 6449103 Email: Website: http://www.cyber-gear.comSource: Cyber Gear