BETHLEHEM, Pa., May 13, 2013 (GLOBE NEWSWIRE) -- Grammy award-winning hip hop artist, actor and reality star, Nelly, has teamed up with MIKE AND IKE® in honor of their recent reconciliation. This announcement comes just as Mike and Ike debut their movie trailer, "The Return of Mike and Ike™," about the split and reunion. Nelly is known to be a long-time fan of MIKE AND IKE® candy. He will celebrate the reunion in many ways including his presence at the May movie trailer debut in Tribeca and his role in radio spots with Angie Martinez from top NYC radio station Hot 97.
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In addition to the VIP screening event and radio ads, Nelly will be tweeting about MIKE AND IKE®, appear in web videos for the brands' social media sites, and be a part of press and media events on May 21st at the 2013 Sweets & Snacks Expo in Chicago. Due to the overwhelming support from Nelly, who helped behind the scenes in getting Mike and Ike back together, the duo are equally supportive of Nelly's latest efforts including his upcoming album and work with Celebrity Sweat®, a series of DVDs offering a behind-the-scenes look at the workouts of popular celebrities and athletes.
"We are delighted to work with Nelly on The Return of Mike and Ike™," said Donald Houston, Senior Marketing Manager for MIKE AND IKE® candy. "He loves the candy and they love his music so everything fell into place for Nelly to be an instrumental part of the reunion."
"I have always loved MIKE AND IKE® candies, and they are a must-have in my dressing rooms and tour bus and for my entire team!" says Nelly. "I, along with thousands of fans, was devastated when I heard of the split. I'm thrilled they have reunited and look forward to sharing that excitement with both my fans and those of Mike and Ike."
Mike and Ike are re-uniting for the love of their fans and their passion for MIKE AND IKE® candy. The company says the business partners will still be involved with music and art, but are now refocused on what they are most passionate about -- MIKE AND IKE® candy. Mike and Ike have fused their individual interests in an effort to make their candy better than ever with new packaging designs inspired by Ike and a new flavor, Strawberry Reunion™, inspired by Mike's hip-hop song "Strawberry or Die" that he produced last year. Strawberry Reunion™ and all other varieties of MIKE AND IKE® candies have amplified flavor with the addition of real fruit juice in each piece of candy!
For more information on The Return of Mike and Ike™, new flavors and upcoming programs, log onto www.facebook.com/mikeandike.
The photo is also available via AP PhotoExpress.
CONTACT: Stacey Bender (973) 744-0707 Stacey.Bender@bhgpr.comSource:Just Born, Inc.