McRib's got a new McRival.
Burger King on Thursday will unveil its 2013 summer menu plans, highlighted by a new, limited-time BK Rib Sandwich, which is boneless like McRib — has a tangy sauce and comes with sweet bread and butter pickles. It will be sold nationally beginning May 21.
BK's other summer roll-outs include a return of Memphis Pulled Pork sandwiches, a line of Carolina BBQ sandwiches and sweet potato fries. It also will introduce a new BBQ Chicken Salad and line of Oreo-infused desserts. All of the products, including the rib sandwich, will be available only though the summer.
The move comes at a time when industry players like Burger King are increasingly taking on McDonald's in product innovation. Now, Burger King is even aiming for Mickey D's piece of the rib sandwich market — whose fans can be fiercely loyal.