Chicago, IL, May 16, 2013 (GLOBE NEWSWIRE) -- National Restaurant Association Show 2013 - As thousands of leaders in the foodservice industry gather this week, Koupon Media (booth 6678) is showcasing its Digital Campaign Management (DCM) platform to help restaurant owners implement and deploy mobile offers and coupons. Koupon Media enables restaurants to instantly deliver offers across multiple channels that drive up to 10 times the engagement of traditional paper offers.
According to a recent study by eMarketer, "Deals and coupons top the list in terms of the type of mobile content users most want to receive, closely followed by free tools (such as shopping lists and reminders), interest-based info (recipes, sports scores), and location-based info (store locations, promotions)."
"We've reached the Tipping Point in the digital coupon market: everyone has a smartphone, study after study shows consumers want mobile coupons, and the technology is here, now. Retailers might think that implementation will take several months and cost a fortune, but it's just not the case," said TJ Person, founder and CEO of Koupon Media. "The days of an entire backend, massive technology solution that breaks the bank are over. Our DCM platform helps retailers deploy an omnichannel digital campaign in a matter of days."
Reaching customers through mobile app, web, SMS, Facebook, Twitter, and email - from the restaurant's brand - the DCM platform deploys, tracks and secures valuable coupons, making sure people can't duplicate or share offers. The DCM platform incorporates sophisticated consumer analytics that track the path to purchase in real time, giving retailers and brands a deep understanding of the effectiveness of each campaign. The solution can be integrated with existing POS, or operate independently; either way, restaurant owners get real-time tracking, clearing, redemption, and settlement.
Please visit Koupon Media this week in Chicago's NRA Show 2013 in booth #6678 and get a demonstration.
About Koupon Media Koupon Media provides an innovative Digital Campaign Management (DCM) platform for progressive retailers and brands wanting to unify the creation, distribution, redemption, and analysis of digital coupons and loyalty programs. The company's cloud-based B2B solution solves problems that plague today's fraud-filled and broken coupon and promotions market, and helps brand managers customize offers and increase visibility into consumer buying behavior. Delivered via mobile app, QR, bar code, text, email, Apple Passbook, and social media, Koupon Media's patented technology deploys single-use coupons to eliminate fraud from the fulfillment process. Founded by mobile entrepreneurs T.J. Person and Scott Hutchinson, Koupon Media is funded by DFJ Mercury, Trailblazer Capital, and Matthew Pritzker Company.Koupon Media is headquartered in Frisco, TX with offices in Chicago, IL and Mexico.
A photo accompanying this release is available at:
Source: Koupon Media