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eFuture to Provide SCA China With Cloud Services

BEIJING, May 16, 2013 (GLOBE NEWSWIRE) -- eFuture Information Technology Inc. (Nasdaq:EFUT) (the "Company" or "eFuture"), a leading provider of software and services in China's rapidly growing retail and consumer goods industries, today announced that it has signed an agreement with SCA (China) Holding Co., Ltd ("SCA China") to provide its China operation with Data Link services, a cloud based distributor relationship management application.

Listed on the Stockholm Exchange (Ticker: SCA) with a total sales of €9.8 billion in 2012, SCA is the world's leading hygiene and forest products company, and owns many well-known brands such as TENA, Tork, Tempo and Lotus which sell in some 100 countries worldwide. Recently, SCA China also increased their investments in Vinda International, the largest household paper manufacturer, distributor and marketer in China. As its business continues to grow in the China market, SCA China has been expanding its sales and distribution channels. In order to ensure the efficient management of sales data and resource integration, SCA China decided to partner with eFuture.

eFuture will provide comprehensive Data Link service offerings for SCA China to streamline their distribution channels, allowing them to access real-time sales, inventory and replenishment information directly from their distributors. This will enable SCA China to form a dynamic link between the distributors and production teams.

ABOUT EFUTURE'S CLOUD SERVICE (www.cloudsales.com.cn)

Launched in May 2012, Cloud Service platform is eFuture's service offerings on subscription basis consist of a wide range of applications such as Salesforce Automation ("SFA") and Data Link Services, targeting consumer goods enterprises. Based on cloud computing architecture, customers only need to pay for a monthly recurring subscription fee, no hardware and licensing cost is required. SFA is a sales management application allowing manufacturers and their distributors to manage sales force efficiency, while Data Link is a distributor relationship management application allowing manufacturers and distributors to access supply chain data ie. inventory, replenishment and sales.

ABOUT EFUTURE INFORMATION TECHNOLOGY INC.

eFuture Information Technology Inc. (Nasdaq:EFUT) is a leading provider of software and services in China's rapidly growing retail and consumer goods industries. eFuture provides integrated software and services to manufacturers, distributors, wholesalers, logistics companies and retailers in China's front-end supply chain (from factory to consumer) market, especially in the retail and fast moving consumer goods industries. For more information about eFuture, please visit http://www.e-future.com.cn.

SAFE HARBOR

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. eFuture may also make written or oral forward-looking statements in periodic reports to the Securities and Exchange Commission (the "SEC"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to second parties. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: eFuture's anticipated growth strategies; eFuture's future business development, results of operations and financial condition; expected changes in the Company's revenue and certain cost or expense items; eFuture's ability to attract clients and leverage its brand; trends and competition in the software industry; the Company's ability to control expenses and maintain profit margins; the Company's ability to hire, train and retain qualified managerial and other employees; the Company's ability to develop new software and pilot new business models at desirable locations in a timely and cost-effective manner; the performance of third parties under contracts with the Company; the expected growth of the Chinese economy software market in retail and consumer goods industries; and Chinese governmental policies relating to private managers and operators of software and applicable tax rates.

Further information regarding these and other risks will be included in eFuture's annual report on Form 20-F and other documents filed with the SEC. All information provided in this press release and in the attachments is as of August 13, 2012, and the Company undertakes no duty to update such information or any other forward-looking information, except as required under applicable law.

CONTACT: Investor Contact: Troe Wen, Company Secretary eFuture Information Technology Inc. +86 10 5293 7699 ir@e-future.com.cnSource:eFuture Information Technology Inc.