Mercedes-Benz is digging in and putting more features into its redesigned flagship S-Class sedan. This is not just another ultra-luxury sedan. Mercedes believes the all new S-Class, packed with cutting edge technology, will set the tone for the entire line-up of Mercedes models.
More importantly, the changes are designed to keep the S-Class on top of the ultra-luxury sedan market—models sell between $80,000 and $130,000.
"This S-Class is a huge amount better [than the previous model] in all aspect, so we are very confident about the position of this vehicle regardless of the competitors," said Dieter Zetsche, Mercedes-Benz Cars CEO and Chairman of Daimler.
Zetsche was all smiles at the official unveiling of the S-Class in Hamburg, Germany. The event was held at the Airbus A380 delivery center. As part of the event, the new S-Class was driven across the runway before it rolled into a pavilion where Zetsche talked about the luxury cars new features.