Six things that have consumers buzzing in the world of beer, wine and spirits this week:
1. Craft Beer Drinkers by the Numbers: This week marked American Craft Beer Week, a week long celebration of the craft beer industry, put on the map by the Brewers Association. To mark the occasion, Market Research firm Mintel released some data from several of its recent beer reports that sheds light on the typical craft beer consumer.
Among the findings, seasonal offerings are a big part of purchasing decisions, with 84 percent of craft beer consumers likely to choose their beer depending on the season.
The growth in the craft space also is being driven by the Millennials, 49 percent of which say craft beer appeals to them. That compares with 40 percent of Gen Xers, 29 percent of Baby Boomers and 22 percent of the Swing Generation/World War II generation.