The One World Doll Project Renews Contract With Former Mattel Sr. VP

The One World Doll Project

HOUSTON, May 20, 2013 (GLOBE NEWSWIRE) -- The One World Doll Project, subsidiary of One World Holdings, Inc. (OTCBB:OWOO) announced that it has extended its executive consulting contract with Gene Insley, Former Sr. VP Engineering of all Girls Product at Mattel.

"Upon the launch of this company we knew the guidance of a major toy company executive was going to be mandatory and as a former Sr. VP of Engineering of all Girls product at Mattel, Mr. Insley's vast experience has been invaluable to us and we are thrilled to have him as a part of the One World team," said Joanne Melton, CEO of One World Holdings. "Under Mr. Insley's guidance we have been able to produce our dolls to the highest standards in safety, quality and craftsmanship and that is what we will continue to do now and in the future," Melton added.

Gene Insley is an experienced engineer and product development executive with over 30 years in the toy business specializing in the Operations aspect of the business. His specialization is working closely with Creative Design and Marketing partners to enable the manufacture of safe, profitable products.

His toy career began at Fisher-Price where he was instrumental in the creation of many of their most technically innovative and successful products including the world's first commercial Baby Monitor. With the merger of Mattel and Fisher-Price, Gene moved west to become VP of Engineering, Infant/Preschool products which grew to include Games/Puzzles and Dolls. He became Sr. VP, Engineering of all Girls product in 1999.

Gene has worked in Asia for over 28 years and moved to Hong Kong with Mattel in 2001 to establish a stronger product development relationship with Mattel factories and local suppliers. While in Hong Kong, his responsibilities included product engineering, tooling and sourcing for all Girls Product. He has developed a strong relationship with many of the best suppliers, toolmakers and model shops in Asia.

About The One World Doll Project

During her 15 years at Mattel™, Stacey McBride-Irby designed and created countless fashions and concepts for the iconic Barbie® line.

The One World Doll Project has developed an exciting line of multi-cultural and fashion dolls that it anticipates will have a major impact in the months ahead. The Prettie Girls! OWP doll line is unique in their look, their backgrounds and their stories that capture the essence of what every little girl can embrace and relate to. The Prettie Girls! Ms. McBride-Irby, along with the One World Doll Project, believes that little girls and their mothers are looking for images of beauty and fashion that mirror the same colors, shapes and physical characteristics that they themselves possess.

The mission of the company is to introduce a fresh manner in which mainstream dolls are designed, marketed and integrated into the fabric of America. The One World Doll Project's core mission is to make the most significant, positive cultural impacts on play and in the doll category in recent history.

More information about One World Holdings, Inc., Stacey McBride-Irby and The One World Doll Project Story and Team can be found at

Mattel, Barbie, So in Style and the Mattel, Barbie and So In Style logos are trademarks of Mattel Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the Company assumes no responsibility to update the information included herein for events occurring after the date hereof.

CONTACT: Sarah Daniel The One World Doll Project, Inc. 713-409-2916 Mobile 1-866-440-1470 ext. 150

Source: OneWorld Holdings, Inc.