Montalvo Tequila Launches Advertising Campaign

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NEW YORK, May 21, 2013 (GLOBE NEWSWIRE) -- Montalvo Spirits, Inc., (OTCQB:TQLA) ("Montalvo" or the "Company") producers of the award-winning brand Montalvo Tequila, announced today that it has launched an advertising campaign, commencing with a full page ad in the June print edition of Robb Report.

The campaign marks the first significant advertising spend for Montalvo Tequila, with all marketing efforts prior to this being through grassroots and social media efforts. The company plans to continue the campaign in future issues of Robb Report and with additional print and digital ads in lifestyle and industry publications.

We're excited to take this step and feel confident that placements with prestigious international publications such as Robb Report will benefit our current distribution partners, as well as help the company secure further distribution" said Alex Viecco, Montalvo's CEO.

At the prestigious Ultimate Spirits Challenge 2013, Montalvo Tequila's Plata was named Finalist for the Chairman's Trophy, being awarded 93 points out of 100. And at the 2013 Spirits of the Americas Competition, Montalvo's Reposado was named "Best of Class" in the Reposado Tequila category.

Montalvo Tequila is now available in California, Florida, New York, and New Jersey. The Company is in talks to further expand distribution throughout the United States and internationally, with additional wholesaler partnerships the Company expects to announce early this summer.

About Montalvo Spirits, Inc.

Montalvo Spirits, Inc. develops, markets and distributes premium alcoholic beverages, with its initial offering being the award-winning Montalvo Tequila. The Company plans to focus on artisanal spirit brands with a tradition of excellence and quality. Additional information concerning the Company is available on the Company's website:

Forward Looking Statements: Statements in this document contain certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, as amended. These statements are based on many assumptions and estimates and are not guarantees of future performance. These statements may involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Montalvo Spirits, Inc. to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. Montalvo assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Our actual results may differ materially from the results anticipated in these forward-looking statements due to a variety of factors, including, without limitation those set forth as "Risk Factors" in our filings with the Securities and Exchange Commission.

CONTACT: Media Contact: Amanda Guy Duff 917.575.2964 Investor Relations: 818.254.8327

Source:Montalvo Spirits, Inc.