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Consumers Get a Better Deal from Businesses on Buckaroo

San Jose, Calif., May 21, 2013 (GLOBE NEWSWIRE) -- Consumers nationwide got out their shopping lists as newsletters from local shopping, news and events site Buckaroo hit the inboxes of its 46 million subscribers this week. Avantlink, an online affiliate marketing network and Buckaroo's newest partnership, carries sale merchandise of all shapes and sizes, including products from The North Face and Skull Candy.

Covering most of North America, the site's platform uses geolocation to connect consumers to new trends in their local area. Buckaroo's ability to localize, filter and disseminate large amounts of information has helped increase merchant sales and bring equal exposure to small businesses.

"Buckaroo is making a big difference for businesses with a local target audience," said Alan Fisher, Co-Founder and Chairman of Buckaroo's parent company Iron Speed, Inc. "Likewise, consumers who typically have one or two email subscriptions to their favorite stores are now being introduced to better deals listed together in one simple email."

The newsletter- distinctly named "What's Hot"- is also locally-based and displays popular items on sale ranging from clothing and household appliances to outdoor gear and electronics. Additionally, users can post their own items for sale onto the website for free, thus eliminating the hassles of garage sales or expensive advertising websites.

"We've found a method of displaying information that works well for users," said Fisher. "People don't want to be bombarded by advertisements, but rather, enjoy a seamless experience of shopping and news from their own community."

Since its launch in May 2011, the site's vision as a local entertainment provider has steadily increased the number of distributed articles, events and deals to over 7 million to date.

About Buckaroo

Buckaroo is the online hub for local shopping, news and events. Buckaroo's parent company, Iron Speed, Inc. (www.ironspeed.com), is well-funded with a capital base of over $20M from several strategic investors and executives from AMD, Excelan, Onsale, and Oracle. The company was founded in 1999 and is based in San Jose, CA. Find Buckaroo on Facebook and Twitter to learn more.

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CONTACT: Kate Anderson +1 (408) 228-3437 KAnderson@buckaroo.com http://www.buckaroo.com Source: Iron Speed