Cogswell College Expands Digital Media Management Program

SUNNYVALE, Calif., May 23, 2013 (GLOBE NEWSWIRE) -- Cogswell College, one of the world's leading regionally-accredited institutions offering a unique curriculum that fuses digital arts, engineering and entrepreneurship, today announced the appointment of Bret Sweet as the new director of its Digital Media Management degree. The program is designed for students who seek management roles throughout the creative industries. The degree focuses on building the skills that artists need to bridge the gap between the creative abilities they already possess and the business knowledge they need to in order to manage successful businesses.

"Cogswell's Digital Media Management program places students at the intersection of business and the digital arts," says Professor Sweet. "Digital arts students understand how content is created, but they may not understand how to monetize it, create a working business model around it, protect it, keep it legally viable, market it, or determine who the target customer is. These are the key assets of what we're offering in these programs."

In the Digital Media Management program, students major in one of the following concentrations:

  • Audio Artist Management
  • Entertainment Media Management
  • Game Design and Business Modeling
  • Interactive Marketing

The digital media arts are among the most disruptive and evolving fields across all industries. It is also a world divided between business-focused persons who may not understand how art is created, and artists who may lack the knowledge to profit from their talents. Cogswell's program helps students gain an understanding of the importance of coordinating content and business models that make a venture successful.

Professor Sweet has a history of offering innovative entrepreneurship curriculum, such as using the game Civilization (Civ) as a teaching metaphor for management styles. He will be teaching his newest creation, Hip Hop: America's Narrative Platform, this summer session. The class is an exploration of the historical context of hip hop culture as the first interactive media platform in America.

"It's not like there's a How to Run a Studio for Dummies out there," Professor Sweet continues. "Cogswell students come to this school because they don't want to be a 'business person,' yet they want to go and work for Pixar which is owned by Disney, one of the largest companies in the world. We see the contradiction; they may not. Our Digital Media Management coursework makes business interesting because we can teach artists business without any of their defense mechanisms coming up."

About Cogswell College

Located in Sunnyvale, California, in the heart of the Silicon Valley, Cogswell College is a WASC accredited four-year institution of higher education with a curriculum that fuses art, engineering and entrepreneurship ( As one of the Bay Area's premier colleges, its novel academic approach offers an integrated model that emulates the industry environment—a collaborative, project-based, learning experience that uses multidisciplinary teams to take projects from concept through the delivery pipeline.

CONTACT: Bonnie Phelps Cogswell College 408-498-5145 Kimberly Hathaway Gallagher Group Communications 415-994-1097Source:Cogswell College