88 RUE DU RHONE is Proud to Announce Its First Participation at JCK

88 Rue du Rhone Logo

NEW YORK, N.Y., May 28, 2013 (GLOBE NEWSWIRE) -- The Bernheim Brothers, grandsons of a reputable watchmaker Raymond Weil and co-founders of 88 RUE DU RHONE announce their presence for the first time at the 2013 JCK (Jewelers' Circular Keystone) in Las Vegas. The first accessible Swiss-made luxury watch brand will showcase its current Double 8 Origin collection in the Swiss Watch Show in the Mandalay Bay Suite 61-114.

After seeing a niche in the watch marketplace for stylish, high-quality and value-minded timepieces, Elie and Pierre Bernheim were inspired to create a brand with those specific ideals in mind; 88 RUE DU RHONE embodies Swiss excellence and contemporary watch design all for accessible prices.

The initial launch of 88 RUE DU RHONE in the summer of 2012 achieved early success and the brand's Double 8 Origin collection delighted attendees at this year's Baselworld, where over 120,000 visitors go to discover the current trends and view the latest creations from the watch and jewelry sectors. With notable coverage in WWD, T: The New York Times Style Magazine, and key trade publications such as Chronos, Watch Journal, and International Watch, 88 RUE DU RHONE is quickly expanding its already impressive presence in over 10 countries worldwide.

The Double 8 Origin collection is composed of timepieces ranging from 29mm to 45mm, offering quartz and automatic Swiss-made movements. All pieces are recognizable through their refined and sophisticated design where the number 8, encompassing the ideology of good fortune and luck, is inherent throughout the entirety of the collection. The brand is a perfect blend of tradition and innovation and offers a new kind of luxury with quality modern timepieces to a new generation of urban watch-lovers.

The Bernheim Brothers are pleased to unveil their new creations with a stronger focus on chronographs both in ladies and mens models at JCK in Las Vegas on May 31 and June 1, 2013 in the Swiss Watch show in the luxurious Mandalay Bay Suite 61-114.


A photo accompanying this release is available at:

CONTACT: Kim Renna kim.renna@evins.com 212-688-8200

Source: 88 Rue du Rhone