Power Pitch

Binishells Profile

Source: CareZone

Name/ Title/ Company

Jonathan Schwartz, CEO

What is your company's mission?

Our mission is to help moms and families organize private information.

CareZone organizes and manages private family information. We provide a free place for you to store and share everything from your child's Social Security number, to family emergency contacts or family schedules. It's totally private and secure, but you can also share it with family members, like your spouse and siblings, or with helpers like babysitters. You're totally in charge.

Explain your business model—how do you make money?

We're a freemium app—you can get our latest app from the app store and pay nothing to add as many family members, and share your account as broadly as you want.

People pay for enhanced features (extra storage, added value SMS notifications, etc.).

Whom do you compete with in this space and how are you different?

Facebook is the 800-pound gorilla of social networking. But our customers, mostly moms, tell us Facebook's privacy policies scare them away from storing private family information. No one wants to see confidential family information laid bare for the entire Internet, and that's why we're a completely private site, with no ads and strict security. With Facebook, they buy you privacy. With CareZone, you pay for your privacy.

Where are your headquarters?

San Francisco.

Number of full-time employees?


Year Founded?


Funds Raised?

Roughly $13 million

Key Investors?

Jonathan Schwartz, New Enterprise Associates and Catamount Ventures

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