—36,500 metric tons of garbage collected during cleanup day—
MEXICO CITY, May 28, 2013 (GLOBE NEWSWIRE) -- Grupo Salinas, a group of dynamic, fast-growing and technologically advanced companies founded by Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), and its non-profit arm Fundación Azteca announce the successful completion of the fifth annual nationwide cleanup day as part of an ongoing environmental campaign known as "Limpiemos Nuestro Mexico."
A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=18964
The event was spearheaded by Grupo Salinas Founder and Chairman Ricardo B. Salinas in conjunction with Mexico's Education Ministry, the SEMARNAT environmental ministry and Grupo BIMBO, as well as Grupo Salinas companies Azteca, Grupo Elektra and Grupo Iusacell.
"We have made a difference in our streets and public spaces, but most importantly we are increasing awareness among youth and adults that littering is unacceptable, as we create a new environmental culture," said Mr. Salinas.
The campaign includes a coordinated series of television spots and programs to increase awareness of the problem of littering and improper refuse handling in Mexico, as well as proposing practical solutions.
Over 7 million people throughout Mexico participated in the cleanup day held on May 26. The zones targeted for cleanup included urban areas, rivers, lakes, beaches, parks and national monuments. In all, volunteers collected a total of 36,500 metric tons of garbage.
The program is also being replicated in Guatemala, El Salvador and Peru.
About Grupo Salinas
Grupo Salinas (www.gruposalinas.com) is a group of dynamic, fast-growing, and technologically advanced companies focused on creating shareholder value, contributing to building the middle class of the countries where they operate, and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates a as a management development and decision forum for the top leaders of member companies: Azteca (www.irtvazteca.com), Azteca America (www.aztecaamerica.com), Grupo Elektra (www.grupoelektra.com.mx), Banco Azteca (www.bancoazteca.com.mx), Afore Azteca (www.aforeazteca.com.mx), Advance America (www.advanceAmerica.net), Seguros Azteca (www.segurosazteca.com.mx), and Grupo Iusacell (www.iusacell.com). Each of the Grupo Salinas companies operates independently, with its own management, board of directors and shareholders. Grupo Salinas has no equity holdings. However, member companies share a common vision, values and strategies for achieving rapid growth, superior results and world-class performance.
About Fundación Azteca
Founded by Mexican entrepreneur Ricardo B. Salinas, Fundación Azteca is a non-profit organization dedicated to improving health, nutrition, education and the environment in Mexico.
The philosophy of Fundación Azteca is to provide society with tools for improvement rather than charity. Since 1997, Fundación Azteca has touched and improved the lives of millions of Mexicans through its programs. Fundación Azteca is one of the most widely-recognized non-profit groups in Latin America.
CONTACT: Media Contact: Daniel McCosh (5255) 1720-0059 firstname.lastname@example.org
Source: Grupo Salinas; Fundacion Azteca