IgnitionOne Enhances LiveMarketer, Real-Time Data Visualization Tool


NEW YORK, May 29, 2013 (GLOBE NEWSWIRE) -- IgnitionOne, the global leader in digital marketing solutions, today announced a major enhancement to LiveMarketer, the real-time data visualization tool within the Marketing Automation component of the Digital Marketing Suite. LiveMarketer shows individual user-level scores within the purchase funnel on a marketer's site.

IgnitionOne's LiveMarketer shows over 15 individual statistics within the interface, including: Engagement score, product interest and propensity to convert, optimal conversion threshold, geo location, online historical journey, media exposures, cross-channel attribution path, session metrics, conversion details, and site category popularity. The update improves upon the existing product with increased user engagement details and an enhanced user experience.

Key Features:

  • Algorithmic based decision engine to trigger marketing automation actions like email, vouchers, chat, and advertising media
  • Fully animated views of user journeys show changes of engagement scores over time; entrance and exit scores over each visit; and changes in product interest over time
  • Clear, detailed views of user-level attribution and media channel exposures
  • Geographic mappings of all current users on site by interest

Key Benefits:

  • See where each website visitor is within the purchase funnel by product or content category as well as detailing all cross-channel exposures that led them to the site through real-time visualization
  • Look beyond static reports and analytics to get a dynamic visualization of the real-time interest and actions on a marketer's site

"There is nothing like LiveMarketer in world of Marketing Automation. Our Engagement Scoring Engine is at the center of everything we do," said Will Margiloff, CEO of IgnitionOne. "By leveraging user-level data we help our clients ensure the right message to the right users at the right time, every time – whether in paid media or on their websites."

IgnitionOne's Digital Marketing Suite (DMS) helps marketers centralize, manage and optimize digital media, understand cross-channel attribution while helping to optimize user experience and conversions on a marketer's website through Marketing Automation.

A demo of Live Marketer is available at: http://pages.ignitionone.com/livemarketer

About IgnitionOne

IgnitionOne® is the global leader in SaaS-based digital marketing solutions providing world-class proprietary technology and expert services to improve digital marketing performance. IgnitionOne's integrated Digital Marketing SuiteSM (DMS) empowers marketers to centralize, manage and optimize digital media across Search, Display, Social and Mobile, and understand cross-channel attribution while helping to optimize conversions on a marketer's website through Marketing Automation. Digital marketing is not only simpler when it's integrated, but it is also more effective. Powered by its world-class marketing technology, IgnitionOne provides managed services to help marketers get most out of their campaigns. At the core of IgnitionOne's solutions is the proprietary Engagement Scoring Algorithm which determines the value of a user in order to deliver the right message, at the right time, at the right cost, to a marketer's users on and off their website.

IgnitionOne currently scores over 300 million users in 55 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, DIRECTV, Ann Taylor, La Quinta, Travel Guard and Fiat, as well as advertising agencies such as Golley Slater and iProspect.

For more information, please visit http://www.ignitionone.com, follow the company on Twitter @IgnitionOne or read our blog at http://www.digitalmarketingsuite.com.

CONTACT: Joe LaSala IgnitionOne 212-574-5096 jlasala@ignitionone.com

Source: IgnitionOne