Guideposts Chooses Infogroup Targeting Solutions to Manage their Lists and Insert Media


OMAHA, Neb., May 29, 2013 (GLOBE NEWSWIRE) -- Infogroup Targeting Solutions B2C List Services Group announced today it has been awarded management of the Guideposts Magazine, Donor, Book and Product Buyers as well as their Ride-Along Program.

Guideposts is a nonprofit organization dedicated to providing hope, encouragement and inspiration to people from all walks of life through its broad reach of magazines, books, products and outreach programs. With over 1.7 million subscribers, donors and buyers, this list program has something for everyone.

"We were all very impressed with the innovative ideas and thought process that went into Infogroup's proposal," stated Rocco Martino, Senior Vice President, Guideposts. "The list of additional data and solutions they bring to the table is truly extensive and we look forward to utilizing them to help expand our user base. That, combined with great references from their clients, made Infogroup the clear choice to handle our list and insert management business."

"Infogroup is excited to partner with a company that offers direction and guidance to so many and whose mission we greatly respect," said Karen Mayhew, Vice President, B2C List Management, Infogroup Targeting Solutions. "Our management, insert media services, and robust data solutions, will be a perfect fit to meet Guideposts' marketing needs and mission."
A sampling of the Guideposts lists include:

  • Guideposts Corporate Masterfile
  • Guideposts Magazines Masterfile
  • Guideposts Foundation Donors
  • Guideposts Modeling Database
  • Guideposts Dedicated Email Program

Infogroup Targeting Solutions recommends the Guideposts lists for a variety of publishing, merchandise, nonprofit and membership offers.

For more information, please contact Lynn Wallis, Account Manager, Infogroup Targeting Solutions at 402.836.5602 or

About Infogroup Targeting Solutions

Infogroup Targeting Solutions helps companies increase sales and customer loyalty through analytically driven consumer and business data and database marketing solutions. With exclusive access to the Data Axle™, we build multichannel solutions using contextually relevant information on 235MM individuals and 24MM businesses. For more information, visit

About Guideposts

Guideposts was founded in 1945 by Dr. Norman Vincent Peale and his wife Ruth Stafford Peale. They envisioned an organization that would help people from all walks of life achieve their maximum personal and spiritual potential. This legacy continues powerfully today through Guideposts vision to offer people products and services that inspire, encourage, and uplift.

CONTACT: Mercy Ruiz Vice President, Corporate Communications Phone: (402) 836.5290 E-mail:

Source: Infogroup Targeting Solutions