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New Chronic Tacos Spices Vegas up With Authentic Flavor

Chronic Tacos Logo

LAS VEGAS, May 29, 2013 (GLOBE NEWSWIRE) -- For people who are tired of contrived, cookie-cutter chains that serve tasteless, soulless, average food, Chronic Tacos is the fast casual concept that offers the taste of Mexican cuisine in a fun, laid back atmosphere. Recently, Chronic Tacos announced it will be holding a grand opening for its newest location at Palms Casino Resort, located at 4321 West Flamingo Road, Las Vegas, NV on Friday, May 31 inside The Eatery.

The new taco shop will be donating 20 percent of grand opening-day sales to Street Teens, a local non-profit organization dedicated to assisting homeless, abandoned and at-risk teens in the Las Vegas Valley by providing basic necessities in a safe, compassionate environment. A ribbon cutting ceremony will take place at 10 a.m. with attendees including MTV celebrity Wee Man, the Chamber of Commerce, and a representative from Street Teens.

Chronic Tacos was founded in 2001 by Randy Wyner and Dan Biello. The pair had an idea that fast, fresh, made to order Mexican food could be served up with authentic recipes in a fun and friendly atmosphere. They envisioned great Mexican food with California style. By 2004, Chronic Tacos became a local sensation and the owners found that customers were flocking not only from Newport Beach, where the first location opened, but from nearby cities as well. It was at this point they realized it was time to expand.

In 2006, Chronic Tacos became Chronic Tacos Enterprises and began franchising. The first franchise location opened in San Clemente, CA and attracted more than 1,000 hungry and excited locals. There are now 35 Chronic Tacos locations throughout North America, with plans to expand across the west coast and Canada.

Las Vegas customers' taste buds will travel to Mexico with Chronic Tacos' third generation Mexican recipes including carne asada (steak), pollo asado (chicken), carnitas (slow cooked pork), al pastor (spicy marinated pork) and fresh pico de gallo and guacamole. Customers can also order fish and shrimp grilled or beer battered done baja style. The taco shop located inside The Eatery at Palms Casino Resort offers traditional items such as tacos, burritos and tostada bowls as well as specialty items including salads with unique dressings like chipotle lime vinaigrette. In addition to the authentic Mexican cuisine, Chronic Tacos has a variety of Mexican beers available.

"We are a taco shop that lives and breathes the taco life and can't wait to bring the Chronic Tacos experience to Las Vegas," said Randy Wyner, a founder and President of Chronic Tacos. "Our food is fresh, authentic and flavorful and is all made daily from scratch, in house. When visiting Chronic Tacos, you will experience locally sourced ingredients and will have the ability to customize your own meal as it is made."

The Southern California-based Chronic Tacos in Las Vegas will be open Sunday through Thursday, 7 a.m. to 11 p.m., and Friday and Saturday Chronic Tacos is open 24 hours. For more information, customers may call 702-477-0414 or visit www.eatchronictacos.com.

About Chronic Tacos

A franchise that specializes in fresh, authentic and flavorful Mexican cuisine, Chronic Tacos is a taco concept with style and food that provides great value for the whole family. Founded in 2002, Chronic Tacos celebrates the uniqueness of every individual through its fresh, made to order third-generation Mexican cuisine customized for each customer's distinctive taste. Chronic Tacos is committed to serving only the highest quality ingredients, with more than 30 locations throughout North America. The third generation Mexican recipes include carne asada, pollo asado, carnitas, al pastor and fresh pico de gallo and guacamole. The franchise also offers traditional Mexican items such as tacos, burritos, fish and shrimp grilled or beer battered done baja style, salads and tostada bowls. Additionally, the menu features kid's, breakfast and vegetarian options, and can be served as a combo with chips, salsa and a regular drink, or as a meal with rice, beans, chips, salsa and a regular drink. For more information about the franchise opportunity, please visit www.eatchronictacos.com.

CONTACT: Holly Kleese 847-945-1300 hkleese@fishmanpr.com

Source:Chronic Tacos Enterprises