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Photo Release -- Sequential Brands Group Announces Launch of Caribbean Joe in Japan

Caribbean Joe in Japan

NEW YORK, May 30, 2013 (GLOBE NEWSWIRE) -- Sequential Brands Group (OTC:SQBG) ("Sequential" or the "Company") today announced that Caribbean Joe® sportswear and activewear is launching in Japan this season with licensing partner Minoya Company Ltd. ("Minoya"). Minoya is a leading apparel manufacturer in Asia, distributing more than 20 million units annually. Caribbean Joe® product will launch in 310 Aeon Stores. Aeon, founded in 1798, is one of the largest retailers in Asia, with 590 general merchandise stores as well as 222 shopping centers.

Caribbean Joe in Japan.


A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=19015

"We are thrilled to expand Caribbean Joe® into a new global market," said Mr. Rick Platt, Group President, Brand Management of Sequential. "Minoya is a world class partner with a strong knowledge of the Asian Market that will help instill the DNA of Caribbean Joe in Japan."

"Minoya is looking forward to partnering with Sequential Brands Group, an industry leader in brand management, to bring such a well-developed lifestyle brand to a new market," said Mr. Morihiko Kinomura, President of Minoya Company, Ltd .

This new market launch is in line with Sequential's growth strategy for 2013 and beyond. Global expansion of Sequential's brand portfolio is a key focus for the Company.

Caribbean Joe Apparel is a lifestyle brand for all seasons. Caribbean Joe apparel and accessories provides an authentic, relaxed, inclusive experience under the Caribbean Joe, Caribbean Palms, Island Winds, Lil' Joe, Jamaica Bay and CJ Breeze trademarks. There are over 20 product categories offered including sportswear, swim, sunglasses, fragrances, luggage, footwear, beach accessories, home textiles, skincare and sun care, small leather goods, watches, headwear and handbags, in the U.S., Canada, Mexico and the U.K.

ABOUT SEQUENTIAL BRANDS GROUP, INC.

Sequential Brands Group, Inc. (OTC:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands that presently include William Rast®, People's Liberation®, DVS® Action Sports, Heelys®, Caribbean Joe® and Ellen Tracy®. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and in certain international territories. For more information, please visit Sequential's corporate website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

ABOUT MINOYA COMPANY LTD.

Founded in 1948, Minoya works with more than 20 licensed brands including Airwalk, Converse, Gianni Valentino, Beverly Hills Polo Club, Kangol, Spalding and Disney. Headquartered in Gifu-ken and with an office in Tokyo, the company also operates four manufacturing centers in China and subcontract factories all across Asia. The company, which manufactures high-quality goods at reasonable costs, distributes merchandise more than 20 million items annually to more than 17,000 individual retail outlets across Japan including 110 volume retailers, 107 specialty stores and 52 wholesale stores.

Forward-Looking Statements

Certain statements in this press release and oral statements made from time to time by representatives of the Company are forward-looking statements ("forward-looking statements") that involve risks and uncertainties. For this purpose, any statements contained in this press release that are not statements of historical fact may be deemed to be forward-looking statements. When used in this press release and in documents referenced herein, forward-looking statements include, without limitation, statements regarding our expectations, beliefs or intentions that are signified by terminology such as "subject to," "believes," "anticipates," "plans," "expects," "intends," "estimates," "may," "will," "should," "can," the negatives thereof, variations thereon and similar expressions. Such forward-looking statements reflect the Company's current views with respect to future events, based on what the Company believes are reasonable assumptions; however, such statements are subject to certain risks, uncertainties and other factors. Our actual results may differ materially from those anticipated in any forward-looking statements due to known and unknown risks, uncertainties and other factors. The section entitled "Risk Factors" set forth in Item 1A of Part I of our Annual Report on Form 10-K for the year ended December 31, 2012 and in similar discussions in our other Securities and Exchange Commission filings, discuss some of the important risks, uncertainties and other factors that may affect our business, results of operations and financial condition. The Company's stockholders are urged to consider such risks, uncertainties and factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. Forward-looking statements are not, and should not be relied upon as, a guarantee of future performance or results, nor will they necessarily prove to be accurate indications of the times at or by which any such performance or results will be achieved. As a result, actual outcomes and results may differ materially from those expressed in forward-looking statements. The Company is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events or otherwise.

CONTACT: Media Contacts For all licensing inquiries please contact: Julia Graham, Brand Manager Sequential Brands Group 646-395-4921 For all financial inquiries please contact: Gary Klein, CFO Sequential Brands Group 646-564-2574

Source:Sequential Brands Group