Start-up GreenCupboards wants to turn eco-friendly buzz words like "sustainable," "organic," "fair trade" and "non-GMO" into a booming business by capitalizing on the consumer appetite for eco-conscious products.
The company sells it all from "green" food to office supplies, toys, pet stuff and even electronics. And its 28-year-old co-founder and CEO, Josh Neblett, didn't even wait to graduate college before betting big on the green economy in 2008.