The Seoul municipal government is considering exporting its tap water as part of efforts to promote its high-quality drinking water, officials told Yonhap newswire Monday.
Apart from flowing out of faucet in the homes of 10 million citizens here, the city produces some 8 million 350-milliliter (12 ounce) bottles of tap water per year and supplies them to the Presidential Office and various international conferences in Seoul for free.
The Office of Waterworks under the Seoul Metropolitan Government is weighing the sale of "Arisu," the name given to the city's drinking water, in overseas markets after blind tests have confirmed its good taste and high quality, according to the officials.
Seoul is home to some of the world's most sophisticated water purification systems, a success that helps its image as a wired and smart hub.
The South Korean government takes pride in this label. It often attempts to sell the country overseas — either through promoting K-pop music, film, electronics, fiery food, or in this case, water.
The city would first target China and East Asian countries, and may plan to further expand its market.
"Arisu tastes even better now as we have adopted the advanced ozone and granular activated carbon purification technology that minimizes the effects of taste-altering and odor-inducing substances, including the chlorine odor," said Kim Hyung-kyu, of the city's waterworks management department.
But it may be more than foreign consumers that need convincing.