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StyleCaster Media Group Launches All-New Makeover Solutions

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NEW YORK, June 4, 2013 (GLOBE NEWSWIRE) -- Makeover Solutions, a division of StyleCaster Media Group, has re-launched its category-leading Try On! Technology. Now easier-to-integrate than ever before, brands, retailers, publishers and advertisers globally can use this best-in-class cosmetic, hair, skin care & accessory Try On! Technology to power unprecedented engagement and sales.

StyleCaster acquired Makeover Solutions in October 2012, and will now position the industry-leading beauty & style technology as the turnkey SaaS solution for consumer interface and conversion to sales.

Unveiled today, the new Makeover Solutions website, www.MakeoverSolutions.com, lets publishers, retailers, brands, and advertisers learn how they can easily and seamlessly integrate the technology to instantly drive more on-site, mobile & in-store traction.

"The Makeover Solutions technology has provided category-leading engagement for 10 years, with a proven track record of moving consumers seamlessly through the purchase decision process," says David Goldberg, President and co-founder of StyleCaster Media Group. "By re-investing in this platform, we will help publishers, brands, retailers, and advertisers reach their goals – from developing product and collecting data to engaging users."

Makeover Solutions technology will increase its proven results for partners:

  • 847% increase in Average Page Views
  • 12 minutes Average Time on Site
  • 500% increase in Ad Impressions Per Visit
  • 60% Increase in Conversion to Sales
  • 10% Increase in Average Units per Order

The Makeover Solutions technology has seen more than 85 Million try-ons since launch. For a full list of top tier brands that currently utilize the Makeover Solutions technology, visit www.MakeoverSolutions.com.

For both publishers and advertisers in digital media, the Makeover Solutions Try On! Technology is a turnkey platform for increasing engagement exponentially. For the first time the technology is now available for media companies of all sizes to enhance their user experience, email acquisition and ad-serving capabilities.

The Makeover Solutions Try On! Studio can effectively be integrated into brand sites, e-commerce platforms, publications of all sizes, mobile applications, Facebook and even brick and mortar institutions. Publishers, brands, retailers, and advertisers can access the Makeover Solutions Try On! Technology by visiting the newly unveiled Makeover Solutions website at www.MakeoverSolutions.com.

About StyleCaster Media Group: StyleCaster Media Group enables consumers to discover and share their style, interact with premium brands, and make educated buying decisions in a truly interactive way. Dedicated to bringing 'Style to the People,' StyleCaster is the very first media company to break the barrier between digital and social media. Through its expansive portfolio of content platforms – StyleCaster, Beauty High, The Vivant, and Daily Makeover - as well as its category-leading proprietary Try On! technology Makeover Solutions, StyleCaster reaches more than 7 million unique monthly visitors and has partnered with more than 80 top-tier advertising partners since launch. The company was founded in 2009 and is based in New York City. For more information, please visit StyleCaster's corporate page at StyleCasterMediaGroup.com.

CONTACT: Media Contact: Meghan Cross, StyleCaster Media Group, Dir. of Communications, Meghan.Cross@StyleCaster.com

Source: StyleCaster