Off-Road Events Attract People Looking for Trouble and Those Who Seek Fun With Family and Friends

CLACKAMAS, Ore., June 5, 2013 (GLOBE NEWSWIRE) -- When members of the Toyota Land Cruiser Association meet June 18-23 for their annual off-road "Rubithon" event in the high country of the Sierra Nevada mountains in Northern California near Lake Tahoe, they'll all be looking for trouble.

Their kind of trouble comes in the form of rocks and boulders to cross, steep terrain to conquer, and mud holes to navigate. And they do it for fun.

Like a skier seeking the toughest trails, many off-roaders seek the difficult trails, but enjoy the majesty of the mountains and lakes as well.

All across America, off-roaders in Jeeps, ATVs, Ford and Chevy trucks, SUVs and assorted other vehicles head for the woods, the dunes, the deserts or the mountains in increasing numbers.

California alone has almost five million off-road enthusiasts, according to a recent survey by the U.S. Forest Service. Fully 34.3 percent of residents of Wyoming go off-roading, along with 33.7 percent of residents of West Virginia and 33 percent of residents of Arkansas. Numbers are high in almost every state.


There are designated off-road parks in many states, offering a variety of challenges for off-road vehicles, from mud pits to rock crawling or scenic trails.

Jeep® offers one of the largest events nationally, called the Easter Jeep Safari in Moab, Utah. The event attracts thousands of participants to "ride dirty" in the desert and test their vehicles on the rocky trails amid spectacular scenery.

At the upcoming Rubithon event in California, most drivers will rely on winches to get them through the tough parts or rescue them when stuck. Most of those winches will be made by Warn Industries, the leading manufacturer of recreational winches in the United States.

"WARN products show up at just about every off-road event because people trust our brand to get the job done," said Warn Vice President of Marketing Brendan Anderson. "You don't want to be taking part in some of these challenging events and not be sure your winch will work when you need it to!"

The events, such as the Rubithon or the Easter Jeep Safari, are challenging. But then there are also the barbecues, the campfires and the camaraderie. It's a mixture of both these elements that is making off-roading a family and friends activity.

"We have events all across the country," says Todd Kaderabek of the Toyoto Land Cruiser Association, "and the thing that brings people out for them is the fun and fellowship, not just the driving. You get the thrill of victory without the agony of defeat, because there are always people there to help you out when you need it."

About Warn Industries

Established in 1948 and headquartered in Clackamas, Oregon, Warn Industries is the leader in designing, manufacturing and marketing reliable, high-performance winches, locking hubs and a full line of off-road equipment and accessories. It is a company dedicated to engineering and producing products that their customers can trust. For more information about Warn Industries and its products, visit

CONTACT: Amberg Consulting Tom Amberg 224-544-5689 / Chris Faron 630-740-1912 / cfaron@ambergconsulting.comSource:Warn Industries