Bears Target Alliance Data

Bull and Bear in front of stock exchange
Paul and Linda Marie Ambrose | Taxi | Getty Images

Alliance Data Systems hit an all-time high last week, and now the option paper is turning bearish.

OptionMonster's tracking programs yesterday detected a massive put buy in the company, which runs consumer-loyalty programs. A single block of 10,000 December 110s were purchased for $0.70, dwarfing previous open interest of just 12 contracts and therefore new activity. The trade accounted for more than 90 percent of the overall contracts in the name and pushed total option volume to 14 times above average.

Puts lock in the price where investors can sell shares, so they offer insurance against a decline. Even if Alliance remains above $110 through expiration, the contracts can appreciate to the downside because they'll get closer to being in the money. Given their cheapness to buy, they could also generate significant leverage from a pullback in the name.

Alliance fell 1.74 percent to $173.58 yesterday. The stock peaked over $184 on May 28 and tried to bounce on Tuesday, but it continued to drop yesterday as the broader market declined. Its peak came less than a week after S&P 500 reversed from an all-time high of its own.

Management is scheduled to appear before the William Blair Growth Stock Conference on June 11, and volatility has already been gaining ahead of that event.

Puts outnumbered calls by a bearish 124-to-1 ratio in the session.

—By CNBC Contributor David Russell

Additional News: Dangerously Rich: Billionaire Super Security

Additional Views: Bulls Return toHealth Management

Options Trading School:


David Russell is a reporter and writer for OptionMonster. Russell has no positions in ADS.