MT. KISCO, N.Y., June 12, 2013 (GLOBE NEWSWIRE) -- ImmuDyne, Inc. (OTCQB:IMMD) announced today that it will be releasing Primed For Immunity™ (PFI™), the Company's proprietary peri-/post alcohol product, at an exclusive, red carpet event in Hollywood, CA with a leading men's lifestyle magazine.
On Friday, June 14th, 2013, Primed for Immunity (PFI) will be the sponsor of Kandy Magazine's Swimsuit Issue Red Carpet event at the Drais nightclub in Hollywood, CA. iTunes statistics released on May 21, 2013, shows Kandy Magazine's iPhone App is ranked among the top 5 Men's Lifestyle magazines after Men's Health, Playboy, and UFC 360 in the U.S. Globally, Kandy has ranked among the top 5 in Australia, Germany, China, Japan, Italy, Spain, and other international markets.
At the event, models will be handing out PFI Experience Packs and information about the product. The PFI Experience Packs and brochures will also be given as gifts through Kandy's VIP bag distribution.
Ron Kuchler, President of Kandy, stated, "We are very excited that PFI has come aboard as the sponsor of our 2013 Swimsuit Issue, red carpet event. There is great synergy between the Kandy and PFI brands. The majority of Kandy readers are young, health-conscious men with an active social nightlife. I believe Kandy fans will have a high interest in learning about PFI and experiencing the product. This is a win-win-win sponsorship for Kandy, PFI, and our readers."
Karen Kingston, Chief Marketing Officer, commented, "I am a firm believer that customer experience dictates the success of a product. This event is a powerful way for PFI to not only reach over 500 of our target audience members, but enable them to experience PFI. We've coordinated our print materials with our digital platforms so we can gain direct feedback post 12 hours from men and women who tried PFI at this event. Starting the conversation now with our customers will establish the foundation for PFI's long-term growth."
Clinical studies have shown that a hangover is not exclusively caused by dehydration and/or congeners, but also by the changing levels of cytokines in the body due to immune suppression. PFI is a dietary supplement that naturally primes the immune system with PURACERE™. PURACERE is a natural dietary supplement that is the purist beta-1,3/1,6-D-glucan available. Beta-1,3/1,6-D-glucans directly bind with immune system cells to activate protective immune responses through the release of cytokines.
Primed For Immunity, PFI, and PURACERE are trademarks of ImmuDyne, Inc.
About Kandy Magazine
Kandy Enterprises LLC publishes and distributes Kandy Magazine through iTunes, Google Play and the Amazon Appstore. Kandy Magazine is an emerging lifestyle brand with downloads of its mobile app in more than 150 countries where readers have downloaded the app to the iPad, iPhone, Android tablet, and Kindle Fire HD. To download the Kandy app in the iTunes newsstand, go to: https://itunes.apple.com/us/app/kandy-magazine/id498505224.
ImmuDyne is a wellness lifestyle company. Immudyne has a portfolio of unique patent-protected products with applications in the wellness lifestyle, skin care, anti-aging, fitness, and health care markets. Immudyne has offices located in Mt. Kisco, NY, Carlsbad, CA, and Florence, KY.
ImmuDyne shares trade under the ticker symbol IMMD and the Company can be found on the web at www.immudyne.com.
Cautionary language regarding Forward-Looking Statements Safe Harbor Act Disclaimer: Forward-looking statements in this release are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Certain statements in this press release may contain words such as "anticipates," "believes," "could," "estimates," "expects," "intends," "may," "projects," "plans," "targets" and other similar language and are considered forward-looking statements. These statements are based on management's current expectations, estimates, and forecasts. These forward-looking statements are subject to important assumptions, risks and uncertainties, which are difficult to predict and therefore the actual results may be materially different from those discussed.
CONTACT: ImmuDyne, Inc. Mark McLaughlin +1-914-714-8901 MarkMcL@immudyne.comSource:ImmuDyne, Inc.