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Artfact Selects Yesmail Interactive to Drive Customer Relationship Management (CRM) Efforts

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PORTLAND, Ore., June 13, 2013 (GLOBE NEWSWIRE) -- Yesmail Interactive, an Infogroup company which powers intelligent customer interactions, today announced that Artfact LLC has selected Yesmail Interactive as its customer relationship and email marketing technology provider.

Artfact is the world's largest live auction marketplace. It reaches over 30 million unique bidders a year and serves more than 25,000 individual auction houses globally. Through Artfact's web properties, more than 3 million visitors each month arrive at the virtual doorsteps of auctioneers with unprecedented access. They can search and buy from over 160,000 auctions each year with a combined value of over $25 billion.

"Artfact has the daunting task of searching through thousands of art pieces in order to pair the ideal collector with the right art and collectible piece in real-time," said Michael Fisher, President of Yesmail Interactive."These highly sought after pieces may only be available at auction for a few hours, and potentially never again, as they enter private collections. Artfact needed to increase audience engagement and deliver value to auction house partners through the cultivation of an educated, engaged audience. With Yesmail, Artfact is now able to achieve this."

Key reasons Artfact selected Yesmail include their:

  • Targeted Audience Profiles: Knowing the customer allows better targeting and more conversions.
  • Market Intelligence: Drives channel strategy and targeting based on competitive insight.
  • Deliverability: Increases inboxing rates with a goal of 100% deliverability.
  • Dynamic Time-Based Content: Provides a data-driven campaign strategy by employing responsive design, send time optimization and test optimization.
  • Integration: Enables seamless campaign integration across online, social, and email channels.
  • Performance and Results Oriented Focus: Consistent optimization. Open rates have already been improved for Artfact by up to 55%.



"As our business continues its rapid growth, we require a CRM solution that drives contextual relevancy that consistently delivers superior results," said Rob Weisberg, CEO of Artfact. " Yesmail does just that. We are proud to have them as a partner."

To learn more about how Yesmail can help you improve message relevancy and increase the ROI of your marketing programs, call 1-877-YESMAIL, email sales@yesmail.com or visit www.yesmail.com.

About Artfact

Artfact is the world leader in developing SaaS and ecommerce applications for the auction industry. Comprised of Auctionzip.com, Artfact.com, Invaluable.com and RFC Systems, Artfact is the world's largest live auction marketplace, reaching over 30 million unique bidders a year, and serving more than 25,000 individual auction houses globally. Through Artfact's web properties, more than 3 million visitors per month arrive at the virtual doorsteps of auctioneers with unprecedented access to search and buy from over 160,000 auctions each year with a combined value of over $25 billion. For additional information, visit www.artfact.com.

About Yesmail Interactive

We power intelligent customer interactions. We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy. We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real-time multichannel environment. We help you compete in the age of the customer. For more information, visit www.yesmail.com.

About Infogroup

Infogroup's 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit: www.infogroup.com.

CONTACT: Mercy Ruiz Vice President, Corporate Communications Phone: (402) 836.5290 E-mail: corporate.communications@infogroup.com

Source: Yesmail