USHCC Applauds Geoscape for its Technological Breakthroughs in Multicultural Marketing

WASHINGTON, June 19, 2013 (GLOBE NEWSWIRE) -- The United States Hispanic Chamber of Commerce (USHCC) commends Cesar Melgoza, Founder and CEO of Geoscape, for developing innovative technology that increases access to comprehensive demographic data. Geoscape is changing the way companies approach multicultural marketing by providing business intelligence to its clients through data, technology and analytics services. Melgoza's clients include some of the country's most iconic corporations, among them Verizon, Walmart, Target and Nestle.

"Cesar Melgoza's work is a testament to the indispensable and ever-growing contributions Hispanic entrepreneurs make to the fields of marketing and technology," said Javier Palomarez, President and CEO of the USHCC. "We look forward to supporting Mr. Melgoza as Geoscape continues to expand both domestically and abroad, and we trust the company's technological contributions will change the way major corporation approach multicultural marketing."

"The USHCC is proud of Geoscape's groundbreaking work, which allows businesses to cater to a diverse multicultural consumer base, and increases access to Hispanic consumers – our nation's fastest growing consumer market," said Marc Rodriguez, USHCC Chairman of the Board.

Geoscape provides easy to use data-rich online systems, full-service analytics, and consulting services. Its business model is comprised of an online platform, which allows clients to easily access necessary information in an effective and immediate manner. Geoscape's services deliver the fastest web-based mapping and analysis tools on the market, which allow the client to run twice as many market studies in half the time.

Cesar Melgoza's company began by providing Hispanic-targeted marketing research data, and has since branched out into offering broad-based and uniquely detailed consumer information. Today, the company has expanded to include offices throughout Latin America and Europe. Melgoza was recently profiled on Forbes magazine and hailed as a "thought leader changing the business landscape…"

CONTACT: Valentina Pereda USHCC Director of Communications 202-489-2932 vpereda@ushcc.comSource:United States Hispanic Chamber of Commerce